6th Sense of Business
TNS cleans up at Marketing Research Awards 2004
- Leading marketing information specialist, TNS, has stormed this year’s Marketing Research Effectiveness Awards by scooping six wins and four commendations at a ceremony at the Dorchester Hotel in central London.
- Monday, July 12 - 2004 at 13:35 |
Persians as consumers
- Iran – a land of diversity : a country with a rich heritage which now has a huge divide.
- Thursday, July 08 - 2004 at 09:43 |
Little optimism for democratic government in Iraq across key European markets
- With sovereignty formally being handed over in Iraq June 30th, almost two-thirds (64 per cent) of adults in three key European countries think that a democratic government in Iraq will 'not be effective', according to the findings of a new CNN/TIME poll conducted by TNS.
- Tuesday, July 06 - 2004 at 12:36 |
Varying responses to TV advertising in Riyadh and Jeddah – Part 2
- In this second article, we continue our analysis of how consumers in Riyadh respond to TV advertising compared to those in Jeddah.
- Tuesday, July 06 - 2004 at 12:35 |
Insights into the chocolate category in Saudi Arabia
- Data from TNS Tracker Plus* indicates that more than 90 per cent of respondents interviewed in Saudi Arabia claimed to have consumed chocolate at least once in the last 30 days.
- Tuesday, July 06 - 2004 at 12:33 |
Persian as Consumer (PAC) - understanding consumer typologies
- Leading from the outstanding success of the Arab as a Consumer Study, TNS is proud to announce the release of findings for the PAC ('Persian As Consumer' Study).
- Tuesday, July 06 - 2004 at 12:28 |
Banking in Saudi Arabia
- Over the last few years there have been significant changes in the financial/banking sector in Saudi Arabia – for example the introduction of new products/services and distribution channels, more banks offering Islamic Banking services, and the opening up of the banking and insurance sector to foreign investors.
- Tuesday, July 06 - 2004 at 11:44 |
Varying responses to TV advertising in Riyadh and Jeddah – Part 1
- Do consumers in Riyadh respond differently to advertising from those in Jeddah? We have investigated how consumers in each location respond to brand communications and TV advertising: and asked ourselves ‘how practical is it to have a TV ad which is meant to run nationally?'
- Tuesday, July 06 - 2004 at 09:46 |
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