6th Sense of Business
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People of the future
Who are the people of the future? What will their needs and wants be, and how will they react to advertising? Malcolm Law, a FutureView consultant for TNS, looks into the crystal ball.
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Marketing Myopia - The Converging World
You may be familiar with Theodore Levitt's classic paper - 'Marketing Myopia'. It called on... Read full article »
What's on the horizon in research?
There are three broad tracks emerging in marketing, advertising and research that are likely to... Read full article »
The Saudi Arabian automobile market
Saudi Arabia is the largest country in the Middle East in terms of population and has the largest... Read full article »
TNS to launch online research services in the Middle East
TNS, a leading global market information company, announced that it is launching its 6thdimension... Read full article »
Warming up to future shapers
Imagine knowing what the consumers of tomorrow will spend their money on. Imagine being able to... Read full article »
Philip Kotler - Move over - A new marketing jargon is born
Recalling our days at the Management School, we were taught and learned all about Marketing and... Read full article »
Obesity - Hysteria or Hype ?
Worldwide approximately 1.6 billion adults nowadays are overweight, including at least 400... Read full article »
TNSInsightTvLive uses live video online to open exciting new chapter in interactive research
TNS, a world leader in market information, announced on Wednesday 28th February in London that it... Read full article »
The TNS people community
They say people make a place. This may be a cliché, but it's true. Even if someone is happy with... Read full article »
How understanding latent customer needs can help develop better brand positioning strategies
Successful portfolio management is one of the more difficult aspects of strategic marketing. Read full article »
Six Sigma
In recent years we've heard a lot about quality control and customer satisfaction - and most... Read full article »
TNS Media Intelligence acquires PressWatch in the UK
TNS Media Intelligence, a division of global market information provider TNS has acquired UK... Read full article »
TNS strengthens presence in Africa
Taylor Nelson Sofres plc (TNS) announces the acquisition of a controlling interest in Research... Read full article »
Mobile marketing - it's here to stay
If you have ever received an advertisement on your mobile phone, then you have been already... Read full article »
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