6th Sense of Business
Socio-economic status and knowing people
- How dated is the use of measures of socio-economic status?
- Wednesday, July 11 - 2007 at 09:51 |
Do hospitals in the UAE measure up to consumers' expectations?
- Are my customers satisfied or not? Will they keep coming back to me and also recommend my services to others? What critical advantages do they see in my services vis-à-vis my competition?
- United Arab Emirates: Thursday, June 28 - 2007 at 10:56 |
Saudi Arabia – demographic trends to watch for
- The purpose of this document is to provide some quick facts on the demographics of Saudi Arabia, how it has changed over time, and to identify some trends to watch out for.
- Saudi Arabia: Monday, June 18 - 2007 at 13:43 |
The future of mobiles
- What are the future trends for technology and mobile phones? Are consumers getting more demanding? James Fergusson, TNS's global telecommunication champion, looks at the challenges facing marketers.
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- United Arab Emirates: Wednesday, June 13 - 2007 at 02:49
Would you recommend this paper to a friend?
- In 2003, Fred Reichheld of Bain and Co. introduced what he claims is the 'Ultimate Question' and its derivative, the Net Promoter Score ( NPS ).
- Monday, June 11 - 2007 at 09:56 |
People of the future
- Who are the people of the future? What will their needs and wants be, and how will they react to advertising? Malcolm Law, a FutureView consultant for TNS, looks into the crystal ball.
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- United Arab Emirates: Wednesday, May 23 - 2007 at 02:21
Marketing Myopia – The Converging World
- You may be familiar with Theodore Levitt's classic paper – 'Marketing Myopia'. It called on marketers to redefine their competition and alerted them not to have a narrow short term view of their market.
- Wednesday, May 16 - 2007 at 12:59 |
What's on the horizon in research?
- There are three broad tracks emerging in marketing, advertising and research that are likely to have an enduring influence on the way we think about brands and people in the next few years.
- Wednesday, May 09 - 2007 at 14:55 |
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