6th Sense of Business
Saudi Arabia's demographics – the winds of change
- Marketers are continuously faced with the challenge of how to sell to their target audiences and so are always looking for different segmentation strategies.
- Tuesday, September 19 - 2006 at 09:09 |
Smelling good might be the key to attracting opposite sex
- It appears that food preferences and fashion trends are not the only factors that distinguish one European nationality from another.
- Monday, September 11 - 2006 at 13:31 |
Half of Britons unaware that travel insurance may not compensate for terror threat losses
- Almost half (46 per cent) of Britons are not aware that many travel insurance policies may not pay compensation for disruption to travel plans caused by terror threats, according to the latest research from TNS OnLineBus, a leading global market information provider.
- Wednesday, September 06 - 2006 at 08:57 |
European party animals put British holidaymakers to shame - TNS research
- More than 24 per cent of all Spanish holidaymakers have been on a ‘party holiday’ in the last 12 months compared with just two per cent of those in Britain*, according to the findings of a new European travellers’ panel launched by leading market information provider, TNS, this week.
- Thursday, August 10 - 2006 at 15:17 |
TNS launches industry leading Travellers' Panel
- Leading market information specialist, TNS, has launched its Travellers’ Panel this month - an online sub-panel of 6thdimension which provides access to 500,000 international respondents across six European countries.
- Thursday, August 03 - 2006 at 10:15 |
TNS opens a window on the future with Futureview acquisition
- To meet growing demand for predictive market research, leading global market information company TNS has invested in the acquisition of intellectual property that will increase the effectiveness of its Segmentation and Positioning Area of Expertise.
- Tuesday, July 25 - 2006 at 12:05 |
Is marketing research only about markets and marketing?
- Traditionally, the term Marketing Research evokes images of huge volumes of data collected by armies of interviewers.
- Monday, July 03 - 2006 at 14:08 |
Word of mouth……know the power of talk
- For the last decade or so, businesses have become more and more obsessed with initiating one-on-one conversations with consumers, as the effectiveness of traditional above-the-line advertising has been questioned.
- Monday, June 19 - 2006 at 15:41 |
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