6th Sense of Business
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Kids and their mobiles
Some key findings from a recent TNS multi-country survey on youth lifestyles and in particular... Read full article »
Changes in the Saudi beverage market
For at least the last couple of years the Saudi Arabia market has been undergoing a transition in... Read full article »
Your mobile phone as a credit card
Some 30 percent of mobile phone users would be interested in using their phones to pay for small... Read full article »
Marketing with the advantage of consumer or household panels
The Gulf consumer has seen an explosion in the number of fmcg brands in the market in recent years. Read full article »
The changing face of banking in Saudi Arabia
Over the last few years there have been significant changes in the financial/banking sector in... Read full article »
Future patterns in the technology space - the next big thing is already here!
We are entering another phase in the digital revolution. In the next decade we will see a world... Read full article »
Sports sponsorship vs. advertising
While advertising and sponsorship are both channels to building a strong brand relationship... Read full article »
Your human resources are your financial ones too
Employee Commitment has a direct correlation with Customer Retention - which in turn has a direct... Read full article »
TV soon - at a phone near you
We can confidently predict that 2005 will be the year that the I-Pod will become a bigger brand... Read full article »
Some insights on insight
Market research starts with data...the problem is, very often it also ends with data. Read full article »
Promotions: To be, or not to be, that is the question?
Consumers worldwide are becoming less loyal. A recent survey by a retail industry specialist... Read full article »
Aligning brands with emerging Arab youth values
The Middle East region is going through a transformation - influenced by the conflict arising out... Read full article »
Saudi women: The eternal mystery revealed
Of the 23 million or so people in Saudi Arabia 49% are women. It doesn't take a mathematician to... Read full article »
Young people live here ... approach with care!
What is the definition of youth anyway? A definition of the Youth demographic, according to MTV,... Read full article »
Reputation management pays off
In today's news-driven and fast changing business environment, building and maintaining a strong... Read full article »
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