6th Sense of Business
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Continuous tracking - to be or not to be?
There has been much debate about whether marketers should look at doing continuous tracking... Read full article »
The emergence of a new Arab father figure in advertising - Part 2
In this second article, we continue our analysis of our GCC client's ad and gauge audience... Read full article »
Declining Saudi families - but they're still big!
As the world experiences tremendous change the Middle East is no exception, nor is Saudi Arabia.... Read full article »
The emergence of a new Arab father figure in advertising - Part 1
Advertising communication is a dialogue. The advertiser provides a stimulus - his aim is to... Read full article »
Walking the thin line
'One does not have to look far to find examples of what can be considered to be un-ethical... Read full article »
TNS announces winners of annual health care awards 2004
Few weeks ago, TNS hosted its annual over the counter (OTC) healthcare awards to celebrate the... Read full article »
Jumping through consumer windows
The Gulf Arab consumer is evolving at a frantic pace. Long gone are the days of a cherished... Read full article »
Survey research over the Internet
The web as a tool for conducting research has been growing in popularity worldwide. In markets... Read full article »
Thinking of investing in Iran?
Iran - a land of diversity : a country with a rich heritage which now has a huge divide. The... Read full article »
Growing up with the Internet
TNS is pioneering the use of online research in the Middle East - and as a first step there is a... Read full article »
European Commission awards Eurobarometer public opinion monitor to TNS
TNS, a world leader in market information, has been selected by the European Commission to run... Read full article »
The evolving Saudi society
Change, they say, is the only constant. For centuries, the value systems of Saudi society have... Read full article »
Fast food still sells in Egypt
Despite recurrent threats to boycott foreign fast food brands, a TNS study reveals that... Read full article »
One in three fear Olympics will be used as target for terrorist attack
Almost a third (32 per cent) of adults across eleven key European markets are 'not confident'... Read full article »
Varying responses to TV advertising in Riyadh and Jeddah - Part 3
This is the third and final article in reporting our findings on possible differences between... Read full article »
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