There has been much debate about whether marketers should look at doing continuous tracking...
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Monday, October 25 - 2004 at 17:10
In this second article, we continue our analysis of our GCC client's ad and gauge audience...
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Saudi Arabia:
Sunday, October 24 - 2004 at 13:37
As the world experiences tremendous change the Middle East is no exception, nor is Saudi Arabia....
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Wednesday, October 20 - 2004 at 15:17
Advertising communication is a dialogue. The advertiser provides a stimulus - his aim is to...
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Tuesday, October 19 - 2004 at 15:05
'One does not have to look far to find examples of what can be considered to be un-ethical...
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Sunday, October 03 - 2004 at 13:23
Few weeks ago, TNS hosted its annual over the counter (OTC) healthcare awards to celebrate the...
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Tuesday, September 28 - 2004 at 09:29
The Gulf Arab consumer is evolving at a frantic pace. Long gone are the days of a cherished...
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Saudi Arabia:
Sunday, September 26 - 2004 at 15:14
The web as a tool for conducting research has been growing in popularity worldwide. In markets...
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Sunday, September 19 - 2004 at 11:24
Iran - a land of diversity : a country with a rich heritage which now has a huge divide. The...
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Iran:
Tuesday, September 14 - 2004 at 11:13
TNS is pioneering the use of online research in the Middle East - and as a first step there is a...
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Saturday, September 11 - 2004 at 09:46
TNS, a world leader in market information, has been selected by the European Commission to run...
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Wednesday, September 08 - 2004 at 14:33
Change, they say, is the only constant. For centuries, the value systems of Saudi society have...
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Saudi Arabia:
Sunday, September 05 - 2004 at 12:16
Despite recurrent threats to boycott foreign fast food brands, a TNS study reveals that...
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Thursday, August 26 - 2004 at 12:38
Almost a third (32 per cent) of adults across eleven key European markets are 'not confident'...
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Monday, August 02 - 2004 at 13:47
This is the third and final article in reporting our findings on possible differences between...
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Monday, August 02 - 2004 at 13:03