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Growth of individualism in the Gulf
Recent social change in the Middle East - largely due to satellite television - is particularly noticeable in consumer psychology. Growing individualism is a phenomeonon that marketers need to take on board, as traditionally mass markets become niche and fragmented, like their counterparts in the west. Stuart Campbell-Morris, Regional Managing Director for Taylor Nelson Sofres, says investing in consumer research has never been more critical.
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TNS cleans up at Marketing Research Awards 2004
Leading marketing information specialist, TNS, has stormed this year's Marketing Research... Read full article »
Persians as consumers
Iran - a land of diversity : a country with a rich heritage which now has a huge divide. Read full article »
Little optimism for democratic government in Iraq across key European markets
With sovereignty formally being handed over in Iraq June 30th, almost two-thirds (64 per cent) of... Read full article »
Varying responses to TV advertising in Riyadh and Jeddah - Part 2
In this second article, we continue our analysis of how consumers in Riyadh respond to TV... Read full article »
Insights into the chocolate category in Saudi Arabia
Data from TNS Tracker Plus* indicates that more than 90 per cent of respondents interviewed in... Read full article »
Persian as Consumer (PAC) - understanding consumer typologies
Leading from the outstanding success of the Arab as a Consumer Study, TNS is proud to announce... Read full article »
Banking in Saudi Arabia
Over the last few years there have been significant changes in the financial/banking sector in... Read full article »
Varying responses to TV advertising in Riyadh and Jeddah - Part 1
Do consumers in Riyadh respond differently to advertising from those in Jeddah? We have... Read full article »
What are Egyptian execs looking for in the workplace today?
In a nutshell : promotion is key, reputation matters, and salary helps. Read full article »
TNS, CNN and TIME Magazine form European research partnership
TNS, the world's third largest market information group, today announced details of a new... Read full article »
The sixth sense of business
Wit, Attitude, Intelligence, Imagination Chris Goard - TNS Global Marketing Director -... Read full article »
Differentiating in increasingly undifferentiated markets
In the increasingly cluttered world of branded packaged goods it is quite common for brand... Read full article »
Democratization
We hear a lot of talk these days about increased democratization in the Middle East and Arab... Read full article »
European public has little trust in government information on Iraq
Almost six out of ten (57 per cent) adults in Britain, France and Germany trust neither their own... Read full article »
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