- Index : Business Intelligence : Page 3
Business Intelligence
Marketing high technology
- Marketing is civilised warfare. And as high-tech products become increasingly standardised, practically identical, from the customer's point of view, it is marketing that spells life or death for new devices or entire firms, says David Brierley, Cognos Regional Manager for the Middle East.
- Thursday, March 30 - 2006 at 11:50 |
Standardisation the key trend for 2006
- If I had to pick the most salient trends of 2005, they'd be-in no particular order-compliance, performance management, data integration, and the continued importance and ubiquity of reporting, says David Brierley, Cognos Regional Manager for the Middle East.
- United Arab Emirates: Thursday, March 30 - 2006 at 11:46 |
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