Pehla and Firstnet launch a new value offer for September 2009
With its viewers enjoying the best in entertainment and sports, Pehla maintains its status as the... Read full article »
Firstnet brings live U.S. Open 2009 on ART Prime Sport
This tennis will be brought live on ART Prime Sport to subscribers of Firstnet Premium, Pehla... Read full article »
Pehla gets exclusive coverage of India tour of West Indies
India will be looking to ease the pain of their recent ICC Twenty 20 World Cup 2009 debacle on... Read full article »
Firstnet and Pehla packages offer live catch of Wimbledon 2009
The viewers of ART Prime Sport on the Firstnet Premium and Pehla Gold & Silver packages in Middle... Read full article »
Arab Digital Distribution brings live coverage of ICC World Twenty20 to viewers in Mena
With less than five days to the start of the ICC World Twenty20 in England, arguably the most... Read full article »
ICC Women's World Cup 2009 live telecast on Pehla and FirstNet platforms
The 9th ICC Women's World Cup 2009 will be held in Australia, teams from New Zealand, Australia,... Read full article »
Pehla, Firstnet roll out special Valentine's Day celebrations for all its subscribers across UAE
The ever popular premium Asian entertainment bouquet Pehla will be celebrating love, and their... Read full article »
Arab Digital Distribution to broadcast American football Super Bowl XLIII and Pro Bowl
It is the event lovers of American football around the world look forward to eagerly every year;... Read full article »
ADD announces broadcast rights partnership for Champion's League Twenty20 with ESPN Star Sports
ESPN Star Sports (ESS) announced today its broadcast rights partnership with Arab Digital... Read full article »
NEO Cricket to reach half a million subscribers in the Middle East on the Pehla Network
NEO Cricket, the 24x7 cricket centric channel, is all set to reach more than half a million... Read full article »
ADD and ESPN join hands to bring best sporting action in Middle East
Arab Digital Distribution (ADD), a large pay television platform management company in the MENA... Read full article »
ESPN Star Sports announces major Middle East syndication deal for ICC events
ESPN Star Sports (ESS), announced an eight-year broadcast partnership with Arab Digital... Read full article »
Kids favorite channel 'Boomerang' launched in Middle East by ADD
Arab Digital Distribution (ADD) - the largest pay television platform, announced the addition of... Read full article »
ADD secures IPL telecast rights for Middle East and North Africa
Arab Digital Distribution (ADD) has won a 10-year exclusive television coverage right for the... Read full article »
Pehla and India Club tie up to add colour to Indian festivity
In a far-reaching initiative, Pehla - Premium Asian Entertainment Television bouquet of Arab... Read full article »
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