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Sunday, November 8 - 2009
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Pehla and Firstnet launch a new value offer for September 2009

With its viewers enjoying the best in entertainment and sports, Pehla maintains its status as the... Read full article »
United Arab Emirates: Saturday, September 12 - 2009 at 10:26

Firstnet brings live U.S. Open 2009 on ART Prime Sport

This tennis will be brought live on ART Prime Sport to subscribers of Firstnet Premium, Pehla... Read full article »
United Arab Emirates: Thursday, August 27 - 2009 at 11:21

Pehla gets exclusive coverage of India tour of West Indies

India will be looking to ease the pain of their recent ICC Twenty 20 World Cup 2009 debacle on... Read full article »
United Arab Emirates: Thursday, June 25 - 2009 at 16:13

Firstnet and Pehla packages offer live catch of Wimbledon 2009

The viewers of ART Prime Sport on the Firstnet Premium and Pehla Gold & Silver packages in Middle... Read full article »
United Arab Emirates: Monday, June 22 - 2009 at 09:03

Arab Digital Distribution brings live coverage of ICC World Twenty20 to viewers in Mena

With less than five days to the start of the ICC World Twenty20 in England, arguably the most... Read full article »
United Arab Emirates: Sunday, May 31 - 2009 at 16:02

ICC Women's World Cup 2009 live telecast on Pehla and FirstNet platforms

The 9th ICC Women's World Cup 2009 will be held in Australia, teams from New Zealand, Australia,... Read full article »
United Arab Emirates: Sunday, March 08 - 2009 at 15:26

Pehla, Firstnet roll out special Valentine's Day celebrations for all its subscribers across UAE

The ever popular premium Asian entertainment bouquet Pehla will be celebrating love, and their... Read full article »
United Arab Emirates: Wednesday, February 04 - 2009 at 16:55

Arab Digital Distribution to broadcast American football Super Bowl XLIII and Pro Bowl

It is the event lovers of American football around the world look forward to eagerly every year;... Read full article »
United Arab Emirates: Thursday, January 29 - 2009 at 16:12

ADD announces broadcast rights partnership for Champion's League Twenty20 with ESPN Star Sports

ESPN Star Sports (ESS) announced today its broadcast rights partnership with Arab Digital... Read full article »
United Arab Emirates: Monday, November 24 - 2008 at 14:59

NEO Cricket to reach half a million subscribers in the Middle East on the Pehla Network

NEO Cricket, the 24x7 cricket centric channel, is all set to reach more than half a million... Read full article »
United Arab Emirates: Wednesday, October 08 - 2008 at 16:01

ADD and ESPN join hands to bring best sporting action in Middle East

Arab Digital Distribution (ADD), a large pay television platform management company in the MENA... Read full article »
United Arab Emirates: Wednesday, August 20 - 2008 at 13:56

ESPN Star Sports announces major Middle East syndication deal for ICC events

ESPN Star Sports (ESS), announced an eight-year broadcast partnership with Arab Digital... Read full article »
Middle East: Wednesday, July 09 - 2008 at 16:22

Kids favorite channel 'Boomerang' launched in Middle East by ADD

Arab Digital Distribution (ADD) - the largest pay television platform, announced the addition of... Read full article »
United Arab Emirates: Tuesday, April 22 - 2008 at 11:25

ADD secures IPL telecast rights for Middle East and North Africa

Arab Digital Distribution (ADD) has won a 10-year exclusive television coverage right for the... Read full article »
United Arab Emirates: Monday, March 31 - 2008 at 13:00

Pehla and India Club tie up to add colour to Indian festivity

In a far-reaching initiative, Pehla - Premium Asian Entertainment Television bouquet of Arab... Read full article »
United Arab Emirates: Sunday, March 30 - 2008 at 14:45
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