Register | Forgot password?
Switch to Arabic
Saturday, December 5 - 2009
David Beckham.

David Beckham sports style arrives in UAE

adidas has announced the launch of the new David Beckham LA Galaxy team kit and special edition... Read full article »
United Arab Emirates: Wednesday, June 04 - 2008 at 11:05
World Player of the Year Kaká.

adidas and Kaká present new adiPURE football boots

adidas has proudly launched the new adiPURE football boot in the Middle East. Read full article »
United Arab Emirates: Monday, April 07 - 2008 at 12:38
Al Hilal star on the rise, Mohammad Al Shalhoub sports the brand new SMU team jersey.

adidas presents Al Hilal with brand new SMU team jerseys

adidas has just unveiled its latest team jersey for Al Hilal, Riyadh's foremost football club. Read full article »
Saudi Arabia: Monday, December 03 - 2007 at 11:35
adidas at Dubai International Fashion Week.

Rabia Z accessorises with adidas Originals at DIFW SS08

adidas Originals accessories were to be found on the catwalks of the Dubai International Fashion... Read full article »
United Arab Emirates: Thursday, October 25 - 2007 at 15:56

adidas rolls out 'Together We Are Basketball' campaign

adidas will roll out the 'Together We Are Basketball' campaign, an interactive retail and online... Read full article »
United Arab Emirates: Wednesday, October 24 - 2007 at 09:38
From left to right: Eduard Massier, business development and marketing director, adidas Emerging Markets, H. E. Rashid Zaabi, chief executive of the committee and Mr. Saeed Mubarak, Executive Board member.

adidas announces new agreement with Al Wahda FC

Global sports giant, adidas revealed a new partnership with Al Wahda FC, Abu Dhabi's champion... Read full article »
United Arab Emirates: Thursday, September 20 - 2007 at 08:11
Sheikh Ahmed Bin Hasher Al Maktoum, Olympic gold medalist and local athlete ambassador for Right To Play, together with Eduard Massier, business development & marketing director, adidas Emerging Markets.

Adi Dassler Fund and Right To Play launch Red Ball initiative

International humanitarian organisation, Right To Play and adidas' Adi Dassler Fund have a common... Read full article »
United Arab Emirates: Sunday, September 02 - 2007 at 14:04
The Predator vs. F50 football campaign rears its head in the GCC for 2007.

adidas launches Predator vs. F50 football campaign

adidas has announced its latest spectacular sports initiative, the 'Predator vs. F50' football... Read full article »
United Arab Emirates: Saturday, March 31 - 2007 at 14:22
adidas Originals store opens to Dubai's lifestyle consumers at Dubai Festival City.

Originals store opens for the first time in the Middle East

adidas Originals, the ultimate street fashion label is now available to Dubai's lifestyle consumers. Read full article »
United Arab Emirates: Thursday, March 08 - 2007 at 13:10
Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney tennis range

Maria Kirilenko presents adidas by Stella McCartney ss07 tennis collection

Newcomer Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney... Read full article »
United Arab Emirates: Saturday, February 17 - 2007 at 14:11
adiRUN steps up the pace

adidas initiative connects with Dubai's running community

adiRUN, adidas' ongoing running campaign continues to provide Dubai's runners with a platform to... Read full article »
United Arab Emirates: Monday, February 05 - 2007 at 12:30
Leading sports brand steps in a new direction with innovative running campaign in Dubai

adidas inspires with "adiRUN"

adidas has been working behind the scenes to bring Dubai's first ever running initiative up to... Read full article »
United Arab Emirates: Saturday, December 02 - 2006 at 15:04
"T-MAC 6"

adidas introduces the "T-MAC 6"

adidas has announced the imminent launch of the T-Mac 6, a combination of NBA superstar, Tracy... Read full article »
United Arab Emirates: Wednesday, October 11 - 2006 at 12:33
The Al Hilal team.

adidas extends partnership with Al Hilal

Global sports giant, adidas has just announced its continued relationship with Al Hilal, Saudi... Read full article »
Saudi Arabia: Thursday, October 05 - 2006 at 13:48
The IceRacer shoe

Collaboration with Hot Wheels® marks exclusive global campaign for adidas

Children in the Middle East will soon be regarded as trendsetters in their own right, thanks to a... Read full article »
United Arab Emirates: Monday, October 02 - 2006 at 11:48