David Beckham sports style arrives in UAE
adidas has announced the launch of the new David Beckham LA Galaxy team kit and special edition... Read full article »
adidas and Kaká present new adiPURE football boots
adidas has proudly launched the new adiPURE football boot in the Middle East. Read full article »
adidas presents Al Hilal with brand new SMU team jerseys
adidas has just unveiled its latest team jersey for Al Hilal, Riyadh's foremost football club. Read full article »
Rabia Z accessorises with adidas Originals at DIFW SS08
adidas Originals accessories were to be found on the catwalks of the Dubai International Fashion... Read full article »
adidas rolls out 'Together We Are Basketball' campaign
adidas will roll out the 'Together We Are Basketball' campaign, an interactive retail and online... Read full article »
adidas announces new agreement with Al Wahda FC
Global sports giant, adidas revealed a new partnership with Al Wahda FC, Abu Dhabi's champion... Read full article »
Adi Dassler Fund and Right To Play launch Red Ball initiative
International humanitarian organisation, Right To Play and adidas' Adi Dassler Fund have a common... Read full article »
adidas launches Predator vs. F50 football campaign
adidas has announced its latest spectacular sports initiative, the 'Predator vs. F50' football... Read full article »
Originals store opens for the first time in the Middle East
adidas Originals, the ultimate street fashion label is now available to Dubai's lifestyle consumers. Read full article »
Maria Kirilenko presents adidas by Stella McCartney ss07 tennis collection
Newcomer Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney... Read full article »
adidas initiative connects with Dubai's running community
adiRUN, adidas' ongoing running campaign continues to provide Dubai's runners with a platform to... Read full article »
adidas inspires with "adiRUN"
adidas has been working behind the scenes to bring Dubai's first ever running initiative up to... Read full article »
adidas introduces the "T-MAC 6"
adidas has announced the imminent launch of the T-Mac 6, a combination of NBA superstar, Tracy... Read full article »
adidas extends partnership with Al Hilal
Global sports giant, adidas has just announced its continued relationship with Al Hilal, Saudi... Read full article »
Collaboration with Hot Wheels® marks exclusive global campaign for adidas
Children in the Middle East will soon be regarded as trendsetters in their own right, thanks to a... Read full article »
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