Companies
IAA UAE Chapter to stage progressive forum on the future of the marketing communications industry in the region
As the leading exponent of the marketing communications industry in the region, the UAE Chapter... Read full article »
IAA UAE plays host to industry bright sparks
Business needs to tackle the current economic malaise 'creatively' according to Nicolas Chidiac,... Read full article »
Connecting with your consumer is the key to effective marketing
Businesses need to understand their audience in order to decide which direct marketing channels... Read full article »
Traditional media stronger than ever in influencing purchasing decisions
Even as global families today seem addicted to technology and new media to help them make the... Read full article »
IAA announces new identity
The International Advertising Association (IAA) is pleased to announce the release of its new... Read full article »
CASTOR expresses confidence for audit trend in 2007
At the end of 2006, more than 50 titles were either audited or in the initial reporting process. Read full article »
IAA UAE Chapter elects new board
The UAE Chapter of the International Advertising Association IAA has recently announced that a... Read full article »
40th IAA World Congress ends on a high note
The 40th International Advertising Association World Congress and Exhibition ended in Dubai to... Read full article »
UAE not a cultural melting pot, joint media survey from Zayed University and IAA UAE Chapter confirms
Television is the medium of choice for Emiratis and expatriate Arabs in the UAE, with newspapers... Read full article »
Opportunities for entrepreneurs never greater, U.K. publishing magnate tells 40th IAA Congress
The explosion in education and increased wealth around the world offers content providers and... Read full article »
Publicis Groupe CEO receives IAA Distinguished Services Award at 40th IAA World Congress in Dubai
Maurice Levy, CEO of the Publicis Groupe, one of the world's largest advertising and media... Read full article »
Student team from Boston receives IAA InterAd X World Champion trophy at Dubai Congress
MixedGreens from Boston's Emerson College in the United States received the World Champion award... Read full article »
Renovate before you innovate, says marketing guru
A new business order that focuses on renovation rather than innovation and identifying core... Read full article »
IAA Congress speakers take home a piece of Dubai
International speakers at the 40th IAA World Congress and Exhibition are all taking home a... Read full article »
Former IAA President receives UAE memorial award
Michael Lee, the immediate past chairman and world president of the International Advertising... Read full article »
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