IAA

International Advertising Association

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IAA Jordan

Traditional media stronger than ever in influencing purchasing decisions
Even as global families today seem addicted to technology and new media to help them make the right shopping decisions, the use of a variety of traditional media, like television and magazines, is now potentially stronger than ever in influencing the 40 per cent of shoppers who remain, up to the last minute, in a state of indecision, revealed Mike Hess, well-known author on media behavior and the director of Global Research and Community Insights at OMD Worldwide.
United Arab Emirates: Thursday, July 26 - 2007 at 09:10

IAA announces new identity
The International Advertising Association (IAA) is pleased to announce the release of its new corporate identity.
Jordan: Monday, July 02 - 2007 at 08:32

CASTOR expresses confidence for audit trend in 2007
At the end of 2006, more than 50 titles were either audited or in the initial reporting process.
United Arab Emirates: Wednesday, March 07 - 2007 at 11:06

IAA UAE Chapter elects new board
The UAE Chapter of the International Advertising Association IAA has recently announced that a slate of directors was elected at a special meeting, headed by President Sami Raffoul.
United Arab Emirates: Wednesday, January 24 - 2007 at 09:06

40th IAA World Congress ends on a high note
The 40th International Advertising Association World Congress and Exhibition ended in Dubai to rave reviews from speakers, guests and delegates from around the world and the region.
United Arab Emirates: Sunday, March 26 - 2006 at 17:10

UAE not a cultural melting pot, joint media survey from Zayed University and IAA UAE Chapter confirms
Television is the medium of choice for Emiratis and expatriate Arabs in the UAE, with newspapers and the Internet more frequently used by Asians and Westerners, according to a new cross-cultural media usage and attitude survey undertaken by Zayed University and the UAE chapter of the International Advertising Association.
United Arab Emirates: Thursday, March 23 - 2006 at 16:34

Opportunities for entrepreneurs never greater, U.K. publishing magnate tells 40th IAA Congress
The explosion in education and increased wealth around the world offers content providers and business leaders unprecedented opportunities for growth that can trump even the dramatic changes wrought by technology and globalization, publishing magnate and former senior politician the Rt. Hon. Lord Michael Heseltine said at the 40th International Advertising Association World Congress in Dubai today.
United Arab Emirates: Thursday, March 23 - 2006 at 15:47

Publicis Groupe CEO receives IAA Distinguished Services Award at 40th IAA World Congress in Dubai
Maurice Levy, CEO of the Publicis Groupe, one of the world's largest advertising and media services conglomerates, received the International Advertising Association (IAA) Distinguished Services award today, in a presentation ceremony on the last day of the 40th IAA World Congress and Exhibition in Dubai.
United Arab Emirates: Thursday, March 23 - 2006 at 14:19