TNS 2013 study reveals how mobile transforms browsers into buyers
Mobiles can play a valuable role in reducing the risk that 'showrooming' poses to retailers,... Read full article »
100% of Egyptians feel price increase and 86% expect another wave soon, reveals TNS study
Egypt consumer inflation rate has increased to 8.2% in February 2013 as per figures released by... Read full article »
Saudi beverage market experiencing 8 % annual growth
The Saudi beverage market is growing at an annual rate of over eight per cent, according to... Read full article »
Top regional brands recognized at The Year Gulf 2013' Awards
Top brands from across the GCC countries, recognized at the Product of the Year Gulf 2013 awards... Read full article »
Egyptians consider budget cars in response to US$ rate and anticipated fuel prices increases, reveals TNS survey
65% of high-income potential Egyptian car buyers believe that the increase in fuel prices will... Read full article »
Understanding mobile behavior drives success
Opportunities for growth through mobile devices are yet to be realised, according to Steve... Read full article »
Survey reveals 42% of people are not buying their most preferred brands
A survey undertaken by TNS, a global custom marketing research organisation which operates in... Read full article »
TNS survey reveals today's Emirati women emerging as hallmarks of national identity
Emirati women have a strong allegiance to the nation, are ready to support humanitarian... Read full article »
63% of a company's market value is attributed to reputation
A company's value is more than just its current level of market capitalisation, according to... Read full article »
Sustaining corporate reputation is imperative, says TNS MENA
Many companies attribute a staggering 63% of their market value to reputation, according to Steve... Read full article »
Mobile usage to provide marketers with insights
Mobile has fast become the most available channel for communication, information and... Read full article »
TNS survey reveals 91% of citizens are happy with life in UAE
Citizens in the United Arab Emirates (UAE) believe that they enjoy a better quality of life than... Read full article »
Egyptians are the most active on social networks
Egyptians are some of the most active in the world on Social Networks. About 68% of Egyptian... Read full article »
Mobile transactions here to stay, announces TNS MENA
Mobile transactions look set to becoming a staple payment method as technology advances and trust... Read full article »
Marketers must understand what makes women tick
Arab women are in the midst of rapid social change and understanding what motivates their... Read full article »
