Benetton Group brings Sisley stores to UAE

Fashion conscious residents will have the opportunity to enjoy classic, affordable Italian couture with the arrival of Sisley - the sophisticated and edgy brand of the Benetton Group - in November.

Internationally renown for its high-quality design, style, and tailoring, Sisley is a trend setting brand with bold, inspirational collections full of fashion ideas for those looking for something different.

Every season, Sisley launches men's and women's collections with the basic objective of always being in tune with those who follow fashion and like to keep up with the latest international trends.

"Sisley is designed for men and women aged between 18 and 35 who are looking for high quality Italian couture for work, evening, and casual occasions without the couture price tag," said Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for Sisley and United Colours of Benetton.

The collections consist of an all-round offering for any time of day, and leave matching items to individual tastes. Always contemporary and never overstated, the collections are up-to-date, detailed, and accessorised.

Sisley represents an unmistakable fashion presence in the clothing world, and a recognisable way of dressing. Part of this uniqueness is due to the creativity of the design team, the other part is due to the originality of the people who wear Sisley clothing.

"The Sisley collections are made from a mixture of natural and manufactured yarns such as pure wool, silk and jersey - easy to wash and wear fabrics that are perfect for the UAE's climate and always look great," added Dayal.