Masafi launches unique boutique fragrant tissues

The new products come in a more compact and convenient box, with a warm, feminine visual feel designed to attract attention on-shelf plus a carton that has a unique design.

Mr. Ashraf Abushady, General Manager (Sales, Marketing and Distribution) of Masafi, said:"As the market leader in the facial tissue business for over 10 years, Masafi is happy to introduce this boutique range to our valued customers. With the arrival of summer, we believe it is the appropriate time to launch the new Masafi tissues. The new products demonstrate our commitment to adopting unique marketing strategies that will further enhance the visibility of the Masafi brand in the UAE and Gulf markets".

Masafi tissues are made from 100% virgin pulp and are manufactured with high-speed machinery to achieve a very low grammage fine tissue. This makes Masafi tissues extremely soft yet making them strong and wet resistant, with high absorbent properties. Great care is taken to ensure zero fluorescence is used while processing, making Masafi tissues gentle and safe for the skin.

Masafi already has a range of floral tissues that have become a big attraction with customers. Masafi tissues are fabricated with great care to offer a premium product that is safe for use at home, work or travel.