Consumers will immediately recognise the attractive displays of the new multipacks in all major supermarkets across the Kingdom. Available in 6 pack, 12 pack, 24 pack and 30 pack, consumers now have the choice to carry their favourite Pepsi brand home and "fridge it".
"Brand innovation has always been a key element of our strategy," commented Mr. Elie Fayyad, General Manager of Al-Jomaih Bottling & Can Making Plants - the exclusive PBI bottler in the Central Province of Saudi Arabia. "The new easy-carry multipack range - which includes Pepsi's core brands (Pepsi, diet Pepsi, Pepsi Twist, 7UP, Diet 7UP, Mirinda and Mountain Dew) - is yet another example of unique packaging innovation by Pepsi to satisfy our consumers' refreshment needs and demonstrate our leadership in the local market."
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Pepsi launches first multipack range
- Saudi Arabia: Wednesday, July 02 - 2003 at 09:10
- PRESS RELEASE
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PepsiCo Beverages International (PBI) and its partners across the region has set new standards in the beverage segment of the market by introducing the new easy-carry Multipack range into modern trade - making it the first beverage company to introduce this unique packaging in the Kingdom and the Middle East.
Seen in the picture, in one of the leading supermarkets in the Saudi capital Riyadh, is Mr. Saad Abdel-Latif, President of PepsiCo Beverages International for Middle East, Africa and Pakistan (centre), Mr. Elie Fayyad, General Manager of Al-Jomaih Bottling & Can Making Plants (right) and Mr. Abdullah Al Olayan, Deputy General Manager at Al-Jomaih - announcing the launch of Pepsi's new multipack range.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, July 02 - 2003 at 09:10 UAE local time (GMT+4)
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This article was updated on Sun Jan 11 2004.
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