Consumers will immediately recognise the attractive displays of the new multipacks in all major supermarkets across the Kingdom. Available in 6 pack, 12 pack, 24 pack and 30 pack, consumers now have the choice to carry their favourite Pepsi brand home and "fridge it".
"Brand innovation has always been a key element of our strategy," commented Mr. Elie Fayyad, General Manager of Al-Jomaih Bottling & Can Making Plants - the exclusive PBI bottler in the Central Province of Saudi Arabia. "The new easy-carry multipack range - which includes Pepsi's core brands (Pepsi, diet Pepsi, Pepsi Twist, 7UP, Diet 7UP, Mirinda and Mountain Dew) - is yet another example of unique packaging innovation by Pepsi to satisfy our consumers' refreshment needs and demonstrate our leadership in the local market."
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Pepsi launches first multipack range
- Saudi Arabia: Wednesday, July 02 - 2003 at 09:10
- PRESS RELEASE
PepsiCo Beverages International (PBI) and its partners across the region has set new standards in the beverage segment of the market by introducing the new easy-carry Multipack range into modern trade - making it the first beverage company to introduce this unique packaging in the Kingdom and the Middle East.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, July 02 - 2003 at 09:10 UAE local time (GMT+4)
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This article was updated on Sun Jan 11 2004.
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