Heidelberg Dialogue Forum: In Dubai for the first time in the region

The title of this year's forum is 'Dynamics of Direct Mailing' and takes place on October 21st, 2003 at the Royal Mirage Hotel in Dubai. The Dubai Media City, and the Emirates Post are sponsoring the event.

Direct mailing has become integral to most marketing programs and is used as an efficient marketing tool. The development and production of a campaign using direct mailing needs careful planning and requires professional expertise. At the Dialogue Forum, experts from the industry will present creative applications used within the print media industry and supported by Heidelberg's solution portfolio.

The Heidelberg Dialogue Forum is an international event and taking place in the UAE, Poland, Austria, France, Germany and Russia. 'We are very proud to be able to bring the Heidelberg Dialogue Forum to the UAE for the first time. With the fast-pace economic development that characterizes UAE, Dubai has become a regional as well as an international business hub with a lot to offer to most industries,' expressed Dr. Joachim Englisch, General Manager, Heidelberg Middle East FZCO. 'Our goal is to support the marketing, advertisement and print media industries in improving their productivity. This year's forum is a unique communication platform to meet colleagues and get new ideas from experts in our area.' he added.

'Over the last few years, we have watched the multiple successes of the Heidelberg Dialogue Forum worldwide, and its positive contributions to the Print Buyers' industry. And we are definitely proud to bring it to our area for the first time,' said Mr. Zeid Al Jehni, Deputy General Manager, Heidelberg Middle East FZCO. 'We are already planning similar events in the area. Heidelberg is committed to bringing industry expertise together by facilitating such events to communicate directly with our customers not only in the printing and graphic arts industries, but also those in the communication, media and print buying industries,' he added.

'The program will cover practical and theoretical presentations and seminars, where speakers from renowned local and international specialized communications firms will be sharing their expertise with attendees,' explained Mr. Sindbad Al-Mahaire, Marketing Manager, Heidelberg Middle East FZCO. 'Attendees are given a rare opportunity to learn, network and interact directly with their counterparts in the industry,' Mr. Al-Mahaire added.

'We are happy to support the worldwide Heidelberg Dialogue Forum that is being held in Dubai this year,' said Abdulhamid Juma, CEO - Dubai Media City. 'We are keen to extend our support to events like the Heidelberg Forum, which promote the exchange of knowledge and ideas that encourage the growth of various media industries. Dubai Media City is seeking to drive new values for diverse media production companies to operate with competitive advantage in Dubai through our new initiative, the International Media Production Zone (IMPZ). Our initial focus will be on the printing industry and we hope to partner with organisations like Heidelberg to promote the growth of the media production industry in the region,' Mr. Juma added.

'The Heidelberg Dialogue Forum on 'the Dynamics of Direct Mailing' provides Emirates Post with a strategic platform to promote its new direct mailing service which offers marketers customized solutions for reaching out to target segments very effectively. Globally, direct mailing has always been owned and supported by posts and Emirates Post is fully geared to deliver high-quality services in this field. Our direct mailing service is a new area of diversification we have undertaken as part of our new vision to be a dynamic, forward-looking and commercially driven postal corporation,' said Mr. Abdulla Al Daboos, Director General of Emirates Post.

'As part of our involvement in direct mailing services, we would like to support any event that promotes direct mailing as an integral part of marketing programs. As this forum forms part of Heidelberg's global series of events, we are proud to sponsor it, and we hope this will mark a landmark development in the growth of direct marketing in the Middle East,' Mr. Daboos added.

Heidelberg has a total of 20 production sites in Germany, France, the UK, Netherlands, the US and Mexico. The company was founded in 1852 in Germany. Today, it has 280 offices in 170 countries around the world.