Tech Data drives regional IT channel towards smashing year-end

"As the year comes to a close, we want to provide, along with the most cost efficient and effective logistics management capabilities in the region, business growth opportunities to resellers through strong technical and marketing support. This initiative is an important vehicle for that, because it drives our team which in turn revitalises the channel market," explained Steve Lockie, managing director of Tech Data.

"The end result that we are seeking is to boost our own team's performance levels, as well as encourage resellers across the region to better service and strongly retain their clients. The market today demands that the channel acts as the main value-add resource to the industry, not only sell information technology products," said Lockie. "The Last Bend Before the Olympics is aimed at motivating our team and resellers to continue aiming higher and reaching their full potential. For the last month of the year, it's going to be an exciting race, and after that, we close with a bang. This is the spirit we would like to carry and spread to our customers, staff and vendor partners throughout this month."

"The Last Bend Before the Olympics programme will involve the specialized teams of Tech Data and the entire reseller channel in the Gulf and the Levant for a month of intense activity, that will create more revenue to the entire channel, and takes us into the new year motivated and encouraged," ended Lockie.