American Express Dubai Duty Free Credit Card celebrating year of success

During the first year of its existence, the card, which brings together one of the oldest and largest credit card companies and the fifth best retailer in the world has been gaining Cardmembers at a record rate.

'The secret of the American Express Dubai Duty Free Card's success is that it offers the right set of benefits to the right people' said Rasool Hujair, Regional Director of Gulf Countries and Country Head of American Express UAE. 'Only between June and July, the card has more than doubled its members, which is the best proof of its success.' - he added.

Dubai Duty Free American Express Cardmembers are entitled to 10% discount on over 15,000 items at the Dubai Duty Free along with special privileges and benefits at Dubai Duty Free affiliated outlets. Cardmembers also have the opportunity to win an entry to the Millennium Millionaire where they can win $1,000,000 or a luxury car. The card which is oriented to frequent travellers and professionals with active lifestyle also offers a variety of fine dining options and special deals.

'As leaders in the service industry American Express and Dubai Duty Free are continually working together to increase the wide range of existing benefits available to card members with carefully selected seasonal offers and special promotions that really suit consumer lifestyle' said George Horan, General Manager of DDF (?). 'The growing number of Cardmembers proves that the partnership between DDF and American express is beneficial to both DDF and American Express customers,' he added.

Operating in 19 markets in the Middle East and North Africa, American Express has been voted the 'Credit Card of the year' in the Middle East Banking and Finance Awards ceremony this year during the IMF event in Dubai. The company which has been offering a range of charge and credit cards for many years, revolutionized the UAE market couple of years ago, when in launched Blue - the only credit card that offers 1% money back.

From its beginning in 1983, Dubai Duty Free has matured into a company with an annual turnover exceeding Dhs1.1 billion (US$306 million), and is now widely recognized as being one of the top five airport retail operations in the world. In 2003 Dubai Duty Free was named the 'Best Duty Free Shopping' at the Business Traveller Middle East Award for the second consecutive year. In February last year Dubai Duty Free received 'Superbrand' status at the award ceremony held to mark the launch of the Superbrand Council in the UAE.