Pumpkin Patch launches first store in the Middle East at Lamcy Plaza

The brand has been brought to the Middle East by Bahrain-based Jawad Business Group, the exclusive franchisee for Pumpkin Patch in the region.

"We are extremely pleased to welcome Pumpkin Patch to Lamcy Plaza and are delighted to be the first location for the brand in the Middle East," said Tim Jones, general manager, Lamcy Plaza. "The Pumpkin Patch name is synonymous with high quality clothing and affordable prices and we are certain that it will soon become the store of choice for parents in the UAE to shop for their young ones."

The new 2264 square feet store is located in Lamcy Plaza's extensive children's department on the second floor, which houses major, international retailers including NEXT Kids, Adams and Mothercare. Pumpkin Patch originally started as a catalogue company in 1990 but has rapidly grown into a renowned brand with eighty stores located in New Zealand, Australia and the United Kingdom.

"Dubai is now recognized as the shopping capital of the Middle East and Lamcy Plaza is one of the most popular destinations for shoppers within this city. The mall's footfall figures and discerning clientele were key factors that influenced our decision to choose Lamcy Plaza as the location for our first store," said Claire Molloy, divisional manager, Pumpkin Patch.

The Pumpkin Patch collection offers outer wear, nightwear, accessories and footwear for children between the ages of 0 to 11.

"The success of Pumpkin Patch lies in its vision to provide children's fashion with attitude. The current trends in clothing are applied to creating junior versions of garments for children up to the age of 11. The apparel on offer at Pumpkin Patch symbolizes the brand's philosophy of being vibrant, modern, fun and has a wide appeal. Every garment available within the store has been manufactured with the highest quality in mind," continued Molloy.