International Franchise Association backs Dubai expo

The US-headquartered International Franchise Association, which boasts several thousand members and represents over 800 brands, has endorsed Franchise Middle East 2004 (FME) - the dedicated trade show for the franchise industry to be held in Dubai in February.

United Arab Emirates: Tuesday, February 10 - 2004 at 12:08
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The 43-year-old association, which franchisors, franchisees and suppliers, has given its backing to the Dubai expo, which will take place from February 17-19 and which it sees as a 'one-stop franchising experience.'

'The backing of such a renowned association is a major coup for this first time show which is aimed at developing franchise and business opportunities throughout the Middle East,' said Mohammed Falaknaz, Vice Chairman, International Expo-Consults (IEC).

'Major international brands will be at the show looking for market breakthroughs. They are rapidly turning their attention to the Middle East to combat saturation in other markets.'

IEC is organising FME 2004, which will be held at the Dubai International Exhibition Centre, on behalf of the Mohammed Bin Rashid Establishment For Young Business Leaders.

'The exhibitor profile includes master licensees, franchisees, venture capitalists and investment consultants, analysts, consultants as well as associations and trade bodies,' explained Falaknaz.

'The show is likely to give the Middle East's already expanding franchise industry a major shot in the arm and take several brands into the region's major retail league.'

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For further information: Barbara Saunders/Sam Dulka, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 390 2961; fax: +9714 390 8161

About the Mohammed bin Rashid Establishment for Young Business Leaders
The Mohammed Bin Rashid Establishment for Young Business Leaders was launched on June 12, 2002 as the first initiative of the Dubai Development and Investment Authority. The vision of the Establishment is to nurture the domestic entrepreneurial spirit in Dubai and catalyze the development and growth of a key sector of the economy, the Small and Medium Business sector. The Establishment's core mission is to encourage and facilitate the development of local businesses and entrepreneurial activity in Dubai. To this end, the Establishment offers various incentive measures and well co-ordinated programs to the local business community. The services of the SME extend to both entrepreneurs with an existing business and budding entrepreneurs.

Anne-Birte Stensgaard, Senior News Editor
Tuesday, February 10 - 2004 at 12:08 UAE local time (GMT+4)

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This Article was updated on Thursday, February 01 - 2007

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