Gold and Jewellery Group report sales of AED 400,000,000 during DSF 2004

The group, who represent almost 500 retail and manufacturing partners in Dubai, are naturally delighted with these record figures, and speaking about this year's DSF promotion, Tawhid Abdullah, Chairman of the group, said: "DSF 2004 was one of the most successful festival periods that we have ever witnessed. The considerable boost in sales is a reflection of our efforts to promote Dubai's profile as a gold and jewellery shopping and trade hub of note on the local, regional and international markets. By offering the buying public an innovative and relevant festival product (the World Family Commemorative Gold Coin), as well as simultaneously running a far reaching, attractive, and exciting festival promotion, we managed to create the perfect product/promotion mix - which has delivered tangible results for our retailers."

The innovative World Family Commemorative Gold Coin is a 10-gram pure gold memento, which depicts the DSF World Family and on the flip side a golden landscape scene of Dubai's architectural triumphs.

The Group is particularly delighted with the response that the 'Win 47 Kilos of World Family Gold Coin promotion' received among the millions of global visitors to Dubai during DSF, with over 5,05,000 coupons collected at the 350 participating outlets. The World Family Commemorative Gold Coin Promotion offered prizes of one kilogram of gold distributed in the form of 100 World Family Commemorative Gold Coins each day and a grand prize of 1000 gold coins.

"We would like to thank the DSF committee for their support this DSF 2004 and we look forward to promoting this festival on their behalf year round with the sale of the World Family Commemorative Gold Coin at all our outlets citywide," Abdullah concluded.