McDonald's Corporation renews its sponsorship for the Olympic Games

Promoting healthy lifestyles has always been a key objective for the brand on the local and corporate levels, and is crowned by the Olympic sponsorship. McDonald's worldwide has been part of the Olympics through their partnership program for the last four consecutive games. As a TOP sponsor, McDonald's will serve athletes and spectators at Olympic venues during the Games. McDonald's encourages children to participate in sports and active play through the play areas found in most of its restaurants and through sponsoring local and international sporting events.

Alsharif Abdallah Alluhaymaq, the Marketing and Communications Director with the McDonald's Middle East Development Company said in an interview: 'We are proud of McDonald's Olympic sponsorship, as this will enhance the driving force in encouraging people-especially children, to lead a balanced lifestyle, and to instill in them the love of sports.'

He added: 'McDonald's has always been a firm promoter for healthy lifestyles, and with the support of the Olympics our messages will better reach all athletic fans in our region and induce them to lead active lifestyle.'

Moreover, the agreement was signed during the visit of Jim Cantalupo, Chairman and CEO of McDonald's Corporation to China. The news was highly received and echoed in all McDonald's restaurants all over the world.

McDonald's restaurants serve over 47 million people every day in over 30,000 restaurants, in over 119 countries.