Mirage Promotions leads the way in entertainment industry

In UAE alone, the Craig David concert, which sold out the 8,000 capacity Dubai Media City venue, was the most talked about 2003 event. That, combined with two Ronan Keating shows (Dubai and Abu Dhabi) Mirage Promotions sold in excess of 13,000 tickets: more then all other western events combined in 2003!!!

In 2004 the trend for Mirage Promotions, the only regional promoter represented in Cairo, Beirut, Bahrain, Doha and Dubai, looks even better. "With only 3 months behind us we have already sold an incredible 23,000 tickets regionally and in the UAE alone our 3 Michael Flatley's Lord Of The Dance shows (January) and recent Mariah Carey concert (February) clocked more than 18,000 tickets" says Thomas Ovesen, GM Mirage Promotions UAE.

"Mirage Promotions will definitely outperform any previous logged regional sales as well as firmly confirm our position as the only regional and touring promotion outfit" adds Managing Director Elissa Murtaza, Mirage Promotions Bahrain. "The regional market is very complex and different strategies must be applied for each location, however our operation is experienced in promoting top shows in diverse destinations. We look forward to announcing more regional tours for 2004" she continues.

With the unfortunate complete absence of a regional electronic ticketing service, Mirage Promotions' success relies on professional collaborations with leading retail partners such as Virgin Megastore. "We are pleased to confirm Virgin Megastore's position as our 'Best Retail and Ticket Distribution Partner' and anticipate that the retailer will form an important basis for regional ticket distribution developments with its no 1 music retail position, in-store traffic and continued expansion plans", said Thomas Ovesen. "The demand for live music entertainment is a definite catalyst for retail spending potential hence our collaboration with Virgin Megastore around the region will provide the market with an enhanced live entertainment and retail experience" concludes Thomas Ovesen. Mirage Promotions is the winner of Award For Excellence 2003 from Virgin Megastore.