Nashar Trading Company of Saudi Arabia chooses mySAP Business Suite to sharpen competitive edge

Commenting on the company's decision to install mySAP Business Suite, Mr. Mohamed Al Batal, Sales Manager, SAP Arabia said that the new ERP solution will help Nashar Trading Company streamline and optimize its operations, lower costs and help achieve the new growth target it has set for itself regionally as well as globally.

Mr. Essam Enany, President of SAP Arabia said: "The decision of Nashar Trading Company to opt for mySAP Business suite is very significant to us because it emphasizes SAP ERP's versatility - that it is the ideal choice in a small and medium business (SMB) environment. It emphasizes that SAP business solutions deliver to all types of industries and companies of all sizes."

The food company has products with well-known household names like Al Taj (Golden Crown Cream), Farm Ghee and also distributes Green Giant from General Mills. The company's business also extends from supermarkets and wholesalers to restaurant chains as Pizza Hut and Burger King.

Explaining the reason behind their selection of mySAP Business Suite, Mr. Talal Ali, Chief Executive Officer of Nashar Trading Company said: "Since our company is almost fifty-five years old in the Kingdom of Saudi Arabia, it is time for us to shift gears and modernize the way we carry out our business. In addition, by installing the SAP ERP tool, we are embracing IT business solutions as a core business need and value adding tool."

He said the food company has decided to expand its operations in the Middle East region and having an ERP tool will support its growth activities leveraging internal information and improving operational strength to achieve strategic goals.

He further explained that the company evaluated various ERP solutions available in the market prior to zeroing in on mySAP Business Suite because of the flexibility it offers with unlimited scalability to suit future business requirements.

"We believe that the implementation of SAP is going to play a very crucial role in our endeavor for long-term sustainable growth and the innovative technology will enable us to gain competitive edge in the local as well as global market," Mr. Ali said.

The company is the market leader in the cream and ghee sectors and holds the second place in the meat sector. "We believe that the implementation of SAP is going to play a very important role in our effort to lead in the meat sector and also for the long-term sustainable growth," he added.

The mySAP Business Suite is widely considered to be the world's most comprehensive adaptive business solutions, providing users with complete integrated Supply Chain Management, unlimited scalability, easy collaboration over the Internet and thirty years of industry-specific expertise.

mySAP Business Suite assists enterprises in managing their most critical business processes, from business intelligence to finance, to human resource, customer relationship management and supply chain management. Collectively, they form a tightly integrated suite that adds value to every facet of an organization - and its external value chain.

"To prosper in today's business context, executives are often forced to adopt new strategies by anticipating the changing market dynamics and therefore require solutions which will accommodate such changes without needing to go for new solutions," Mr. Enany said.

"We are very happy that we have been able to associate ourselves in a long-term partnership with Nashar Trading Company by providing them a comprehensive ERP solution which will not only address its present needs but also deliver results accurately and efficiently in the future," he added.