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The unique in-flight shopping service is the result of a partnership with Jashanmal and Sons and duty free suppliers and specialists, Aer Rianta. To be introduced initially on Gulf Air flights between Bahrain and London, Bookshop in the Sky will soon be available on all the airline's long haul flights.
In addition to sales of bestsellers and new publications from popular authors, the service will also feature screen interviews with authors, and signed copies for selected titles. Later additions to the Bookshop will include signed copies of the latest paperback bestseller by Frederick Forsyth, Avenger.
Mr Kernick, the author of several crime novels, and also The Murder Exchange, which is the first book to be released on board, will, in addition to signing the copies on board, also sign copies for members of the public in Bahrain at Jashanmal's Booksplus outlet in Seef Mall at 8.00pm on 16 June.
John Butler, Gulf Air's Vice President of Marketing and Sales, said: 'The introduction of yet another unique service, following on the success of our five star chefs and Sky Nannies, demonstrates our commitment to innovations that will enhance the travel experience of every customer.'
'Bookshop in the Sky is just the latest in a series of innovations that will make a flight on Gulf Air an even more pleasurable experience. We are extremely proud to be a partner in this latest innovation,' said Bharat Jashanmal, Managing Director of Booksplus.
Gulf Air launches Bookshop in the Sky
Gulf Air hosted author Simon Kernick on board its flight from London to mark the launch of Bookshop in the Sky, its latest onboard innovation.
- Bahrain: Wednesday, June 16 - 2004 at 17:08
- PRESS RELEASE
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About Gulf AirGulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the UAE and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 49 cities in 32 countries. The fleet is one of the most modern in the Middle East and comprises 35 aircraft, today.
The airline is in the second year of a three-year strategic recovery programme, headed by President and Chief Executive, James Hogan. The airline, which is making rapid strides towards regaining profitability by 2005, aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
Gulf Air was recognised with the prestigious Airline Turnaround of the Year Award by the Centre for Asia Pacific Aviation (CAPA) in 2003 and it was selected as a one of the leading and most recognised brands in the UAE by the Superbrands Council. The airline also received the top honour of a platinum award for being voted the Best Middle East and North Africa Airline at the 2004 Arabian Travel Market's inaugural MENA Awards. The airline also was named the winner of the Excellence in Quality Improvement category of the 2004 Skytrax Airline Excellence Awards, the world's largest survey of passenger attitudes towards airlines.
About Jashanmal and Sons
Jashanmal is recognised as the market leader in the retail and distribution of reading material in the Gulf States through its successful bookshops, notably Booksplus in Bahrain and Books Gallery in Dubai. The company is also the premier distributor of newspapers and magazines in Bahrain and the UAE. In a unique on-line alliance with American Express (Middle East), Jashanmal has created a web-site at www.hadaiya.com, to facilitate the ordering and delivery of books to the Middle East and North Africa at considerable savings when compared to the competition. Bookshop in the Sky is the company's latest venture in partnership with Gulf Air.
Public Relations Department - 16th June 2004
Issued by Gulf Air - Sponsor of the Gulf Air Bahrain Grand Prix
For more information:
Hisham Abu AlFateh
Manager Public Relations
Tel: +973 17 338 676
Fax: +973 17 338 207
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, June 16 - 2004 at 17:08 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Sunday, March 04 - 2007
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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