'Estatex', the regions largest real estate and housing exhibition held in Dahran, Saudi Arabia from 4 - 8 October; and 'Expo Real', which takes place in Munich, Germany from 4 -6 October, will see IFA Hotels and Resorts promote its waterfront Golden Mile apartments on The Palm, Jumeirah and 5-star Zimbali Coastal Resort in South Africa to potential investors.
"We're tripling our stand size this year in Estatex compared to 2003 and we're confident that we'll be able to tap into the lucrative Saudi market," said Bassam El Khoury, Marketing Director, IFA Hotels & Resorts.
"Estatex was very successful for us last year. The Saudi market is very eager to explore investment opportunities," he added.
'Expo Real' is targeted to attract over a thousand exhibitors from 30 different countries in the real estate sector.
"Since its premiere in 1998, EXPO REAL has developed into one of the leading trade fairs in Europe and it's important for IFA to be represented there," said El Khoury.
"IFA Hotels & Resorts believes the quality of its properties, its full-service, value-added programme differentiates it in the competitive market place and we're certain the response from Germany will be encouraging."
IFA will also be showcasing its latest release of luxury properties on the Palm including townhouses, penthouses and apartments at both expos.
"With our strategy to participate at international real estate events, we will expose potential investors to a number of opportunities in one of the most exciting developments in the world," concluded El Khoury.
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IFA to tap Saudi and German markets
- Kuwait: Saturday, October 02 - 2004 at 16:18
- PRESS RELEASE
IFA Hotels and Resorts, a subsidiary of Kuwait-based International Financial Advisors Company (IFA), is participating in two major real estate events in October in a bid to develop its potential clientele in Saudi Arabia and Germany.
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About IFA Hotels & ResortsIFA Hotels & Resorts is a subsidiary of the Kuwait-based International Financial Advisors Company (IFA), with expanding tourism interests spanning Europe, the Middle East and Africa.
The depth and strength of IFA places it in the forefront of companies engaged in the development of tourism projects, hotels and resorts in Europe, the Middle East and Africa.
In the Middle East, IFA Hotels & Resorts is the largest investor in The Palm, Jumeirah, a man-made island offshore Dubai in the United Arab Emirates. Its portfolio includes: The Fairmont Palm Hotel & Beach Resort with 300 rooms and the five-star Fairmont Palm Vacation Club on the island's trunk; and the 1,000 room five-star Palm Hotel and Vacation Club on the island's crescent. IFA Hotels & Resorts is also behind The Palm Residence and Palm Golden Mile with more than 1,000 apartments.
The Golden Mile development, a joint venture with Nakheel, developers of The Palm, includes a shopping and residential complex which will cost US$ 300 million; featuring around more than 800 luxury apartments as well as 220 boutique shops and restaurants, the project will overlook a 1.5 kilometre canalside Corniche which will transform it into one of the world's most sought-after waterfront shopping destinations.
Continuing its investment in the Middle East, IFA Hotels & Resorts has acquired 7.5 hectares of land in the Al Abadiyah Hills, overlooking Beirut, Lebanon, where it plans to develop a hotel and vacation club resort.
In South Africa, IFA is involved in a joint venture in the existing Zimbali Coastal Resort (www.zimbali.co.za). Zimbali is a 370 hectare (925 acre) tropical coastal residential and resort estate located on the North Coast of KwaZulu-Natal (South Africa), 25 km north of Umhlanga Rocks and bordering on the south of the popular holiday destination of Ballito. Zimbali consists of two distinct but uniquely complementary residential and resort estates - the Zimbali Coastal Forest Estate and the Zimbali Golf Course Estate.
IFA Hotels & Resorts recently purchased one of South Africa's most exclusive hideaway resorts - the Zimbali Lodge which will be managed by Sun International Limited. The move is further evidence of IFA's commitment to build and position Zimbali as an exclusive destination for the discerning international traveller.
IFA Hotels & Resorts is the force behind the management of the super-premium Sheraton Algarve Hotel and Pine Cliffs Resort in Portugal; part of Starwood's Luxury Collection; and the Zanzibar Beach Hotel and Resort on the historic Tanzanian spice island.
Recently, IFA Hotels & Resorts forged an exclusive marketing association with FDP Savills, one of the world's leading real estate and property consultants to exclusively market all of FDPSavills' residential properties in the Middle East. In return FDPSavills markets IFA Hotels & Resorts' Middle Eastern properties in the UK and Ireland. This agreement is a diversification for IFA Hotels & Resorts into additional markets, not just as developers but internationally as residential consultants in primary and secondary markets.
IFA Hotels & Resorts aims to link its resorts in The Palm, Jumeirah - Dubai, Zimbali - South Africa, Zanzibar and Portugal with planned resorts in Lebanon. This will offer tourists in Europe, the Middle East and Africa a unique network across the company's respective hotels, resorts, timeshare and residence club destinations.
For further information:
Kuwait
IFA Hotels & Resorts PR
Celia Menezes
Tel: +965 2470743
Fax: +965 2407179
Portugal
IFA Hotels & Resorts PR
Teresa Chatillon
Tel: +351-289-500106
Fax: +351 289-501795
Dubai
IFA Hotels & Resorts PR
Jonathan MacPherson, MCS/Action FZ LLC
Tel: +9714 390 2961
South Africa
IFA Hotels & Resorts PR
Melanie Roberts
Tel: +27-82 378 7486
Posted by Christine H. Andersen, Assistant News EditorSaturday, October 02 - 2004 at 16:18 UAE local time (GMT+4)
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