Microtech Infinity ERP Software selected by Union Group to streamline its sales cycle activities

'Microtech Infinity™ ERP provides Union Group with the strategic advantage they need to beat the competition by miles,' said Mr. Mohy Gamaledin, President of Microtech, 'It enables Union Group to develop more effective cross-channel sales strategies and improve their supply chain management.

Microtech Infinity™ ERP accelerates Union Group's sales cycle by empowering the entire sales team (over 60 Sales Reps) with rich customer insight, the power to measure sales performance in real-time, and the means to take immediate corrective action if necessary, Gamaledin Said.

Microtech Infinity™ ERP provides Union Group with the simplicity of the process of segmenting customers into meaningful groups, to facilitate understanding customers' behaviors better. It can launch very specific marketing and promotional campaigns which provide value to their customers and improves their business performance.

Microtech Infinity™ ERP gives a high level of financial and accounting control to managers in the group, and provides them with fast, online access to key financial metrics. By enabling employees to directly access such mission-critical information, Union Groups is streamlining its business processes and reducing costs.

'Union Group is one of the region's most ambitious and successful companies, and their decision to deploy this implementation demonstrates the company's commitment to continuous improvement and innovation,' Gamaledin Said.

Union Group joins a list of state-of-art organizations that are running Microtech Infinity ERP solutions throughout the Middle East including some multinationals like Procter & Gamble Egypt (P&G), Al-Hokair Group, Vinci, Enser, Metro Market, Rashideen Egypt and Al-Subeaei Group.