British American Tobacco major sponsors in the first Corporate Social Responsibility Conference in Kuwait

Eric Jones, Corporate and Regulatory Affairs Manager Northern Gulf said 'Social Responsibility has been part of the Company's strategies and plans for quite some time'.
He added 'This participation aims at reinforcing the Company's social role it plays within the different countries it operates in worldwide'.

He further confirmed that social responsibility is not only considered an inseparable part of the Company's strategies but lies on top of its priorities when planning or setting strategies.

Two BAT senior executives who are responsible for social responsibility affairs will participate in the conference, and will be presenting their vision of social responsibility through recent practical experiences and case studies undertaken by the Company.

Eric Jones confirmed that there are a number of principles and values that the Company adopts as part of its social responsibility including combating Underage smoking. The Company also believes in the importance of environmental protection, as well as fighting against child employment.

Projects in Kuwait and MENA
Eric Jones pointed out that BAT has executed over the last few years a number of joint projects with a number of entities to confirm and deepen the concept of social responsibility.
A prominent project carried out recently by the Company involved a program with the Kuwaiti Teachers' Association that included a huge campaign against juvenile smoking. The campaign was a great success and is expected to resume in the future.

British American Tobacco is the world's most international Tobacco group and the second largest stock market listed tobacco group by global market share. We hold strong market positions around the world and have leadership in over 50 markets, with over 300 brands in our portfolio. It is our aim, through constructive dialogue with our stakeholders and reinforcement of the principles of corporate social responsibility throughout the British American Tobacco Group, to be recognized as a responsible company in an industry seen as controversial. In the GCC, BAT is the second biggest tobacco company with a market share of 27 percent, with brands like Dunhill, Kent, Rothmans and John Player Gold Leaf.