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Wednesday, February 10 - 2010

J.D. Power and Associates SSI Study puts Jaguar at number one in 2004

  • United Arab Emirates: Thursday, December 09 - 2004 at 13:03
  • PRESS RELEASE

Jaguar, manufacturer of prestigious automotive vehicles, has advanced seven positions in the 2004 J.D. Power and Associates SSI (Sales Satisfaction Index) study to place at number one in the industry ranking.

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  • Jaguar XJ.
    Jaguar XJ.
The SSI Study is based on responses from nearly 40,000 buyers and leaseholders of new vehicles in the USA and measures the quality of the customer's new vehicle purchase experience.

"The result of the SSI study is very rewarding, both for Jaguar and our dealers, and performance," said Mike O'Driscoll, president, Aston Martin, Jaguar, Land Rover North America. "It is evidence of our commitment to deliver a first-class purchase and ownership experience and reflects the intense focus we all have on delighting our customers. Jaguar is distinguished by its style and performance, and these attributes are reflected in the service offered by all of our dealers".

Al Tayer Motors, the UAE importer-dealer of Jaguar, found the result of the US study similar to the experience of Jaguar owners locally. "The feedback we receive from customers here is largely reflective of what their US counterparts said in the J.D. Power and Associates study," said Dr Andrew Humberstone, General Manager, Al Tayer Motors. "It is clear that the experience of owning a Jaguar is proving to be a truly satisfying one."

Progress in this latest survey, in which Jaguar tied with Lexus at number one, follows excellent results in other recent J.D. Power and Associates studies. In the 2004 Initial Quality Study, Jaguar moved up to become the highest-ranked European car manufacturer for vehicle quality and dependability, improving its performance by 20% over the previous year.
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Notes and media contacts

J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at www.jdpower.com

ABOUT JAGUAR
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.

Jaguar offers a four-model range of luxury sedans and sports cars packed with fully competitive technology and safety systems wrapped up in stylish bodies. The X-TYPE premium compact sedan is the company's first all-wheel drive model combining unmistakable Jaguar looks in an affordable, sporting package.

Jaguar's mid-size luxury sedan is the S-TYPE distinguished by styling reminiscent of the original Mark 2 and S-type sedans. The flagship XJ sedan has been the cornerstone of the marque since 1968 and is the definitive Jaguar. The 2005 XJ is the most technologically advanced car the company has ever built, using aircraft-style aluminum construction for lightness and strength. It is also the longest and most spacious Jaguar, offering a selection of long wheelbase derivatives in the range. The XK series, including the XK8 and XKR coupes and convertibles are Jaguar's sports cars. They combine high performance with luxurious interiors and grand touring capability.

ABOUT AL TAYER MOTORS

Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Jaguar, Ford, Lincoln, Mercury, Ferrari and Maserati across the UAE and Land Rover, MG and Rover in Dubai and the Northern Emirates. The portfolio also includes commercial vehicles with DAF trucks across the UAE.

Dedicated sales, service and parts centres in Dubai, Sharjah, Abu Dhabi and Ras Al Khaimah, staffed by world class personnel, provide each brand with a unique experience for every vehicle owner.

To enhance total customer satisfaction, construction is well advanced on the new Al Tayer Motors state-of-the-art sales and service centre on Sheikh Zayed Road, Dubai. Due for completion during the first quarter of 2005, the facility will incorporate expansive new car display areas, a fully modernized workshop, comprehensive parts department, extensive customer parking facilities, and interactive wireless information points.

For further information on Al Tayer Motors, please contact Ian McGibbon on (04) 2011163, mobile 050 4274850

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