Benetton slashes prices by 40 per cent in the UAE for DSF

United Colors of Benetton has brought in the New Year by slashing the prices on all its merchandise by 40 per cent.

United Arab Emirates: Sunday, January 09 - 2005 at 14:52
PRESS RELEASE

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The sale is on while stocks last at all Benetton outlets in the UAE - Deira City Centre, Lamcy Plaza and Jumeirah Centre in Dubai, and Abu Dhabi Mall in Abu Dhabi.

Besides this great Benetton sale, which coincides with Dubai Shopping Festival from January 12 to February 12, special activities are in the pipeline for Eid, and the new Benetton Spring/Summer collection will be launched in the first week of February.

'Good quality, long-lasting designer clothes at incredible prices are once again drawing in the crowds to Benetton. We're celebrating the New Year in style, adding more colour to this year's Dubai Shopping Festival,' said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, the sole distributor of Benetton in the UAE.

The clothes now on sale are from the Benetton Fall/Winter range, ideal for the cool weather the UAE is now experiencing. There are almost 30 styles to choose from for women, men, teenagers and children.

'Residents of the UAE are already in the shopping mood with the Dubai Shopping Festival around the corner, and we have enough items to spoil our customers with again this year!' concluded Dayal.

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The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group's retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of Euros 1.9 billion.

United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai: Deira City Centre, Jumeirah Centre, and Lamcy Plaza, one in Abu Dhabi in Abu Dhabi Mall, and a factory outlet on Zabeel Road in Dubai.

The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the group is associated with leading names such as Unilever, Siemens, Dunlop, Burmah Castrol, Benetton, Osram, British American Tobacco, and ICI.

Distributed for the Easa Saleh Al Gurg Group by Polaris Public Relations
For more information please contact:
Abha Malpani/Rana Bechara
Polaris Public Relations
Dubai, UAE
Tel: (04) 3348522
Fax: (04) 3341326

Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, January 09 - 2005 at 14:52 UAE local time (GMT+4)

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This Article was updated on Thursday, May 12 - 2005

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