Major DTCM advertising campaign creates awareneww about local culture

The department has also printed 10,000 copies of a brochure which reflects the heritage of Dubai and highlights the cultural activities during the DSF. It provides complete details of all the heritage related events including their date, time and venue.

In addition, as part of its endeavor to better its activities year after year, it is seeking the valued opinion of the public through a questionnaire. Both the brochure and the questionnaire are available to visitors at all the heritage sites, the VIBs (Visitor Information Bureau) and the DTCM Head Office.

The DTCM Manager Media and Advertising Mr. Ahmed Al Tunaiji, said: "The advertising campaign, which includes print and broadcast media, started on January 11 and will go on until the end of DSF. The various initiatives undertaken by the department are aimed at educating the visitors about the history and the culture of the region."

The department has allocated AED4.2 million budget for the DSF-2005 which runs until February 12.

The department has lined up a wide range of programmes at over 10 major venues in Dubai and Hatta, including two shopping malls, Deira City Centre and BurJuman.