Braun Cruzer launches micro-site

The micro-site is accessible through www.braun.com/cruzer. Designed for young, trendy males it will definitely appeal to the Braun Cruzer customer and fuelled by the product's popularity in the Middle Eastern market there is also an Arabic version of the site.

"The Braun Cruzer appeals to a certain type of man and this vibrant, useful, easy to use and navigate, micro-site will certainly interest men who enjoy an action-packed lifestyle and take their appearance very seriously," said, Amr Banaja, Business Manager, Braun Middle East.

The site offers helpful information on the Braun Cruzer including full details on the product's specifications. While the 'style lounge' is all about styling facial hair, with plenty of hints, tips and styles to copy, such as goatees, soul patches and thin chin-lines.

In addition, there are two areas on the site dedicated to extreme sports - 'on tour' gives further details of Braun sponsored extreme sports, events and activities, including local events, whilst the 'most wanted' area has extreme sports movies, competitions and downloads, such as screen-savers.

"The Braun Cruzer has experienced tremendous demand since its launch, earlier this year. The new micro-site adds real value to this three-in-one, cordless, dry shaver," said Banaja.

The three-in-one product's success can be attributed to the current revival of male facial hair. Spurred by the trend amongst some of the world's most admired celebrities, such as, David Beckham, American rappers like Outkast or Hollywood giants like Johnny Depp, men are experimenting with new facial hair styles.

The Braun Cruzer has a unique ergonomic design and is washable and cordless.

"Innovative, original and inspiring design, are elements of all Braun products and the design, layout and easy-to-use functionality of this website is a true reflection of the new Braun Cruzer," added Banaja.