Imation announce new organisation for Middle East

"We have seen a strong growth in our market share in Middle East and East Africa," said Brian Plummer, Executive Director, Imation EMEA. "We have seen a trend throughout the (IT) industry of a clear focus within distribution of two separate market segments - B2B and B2C - and we have re-organised ourselves to ensure that as a vendor with a strong commitment to our partners, we have dedicated teams to help these partners focus and grow their business. We have therefore announced the promotion of Riyaz Abdulla to the position of Sales and Marketing Manager for Middle East and English-speaking East Africa."

Riyaz has extensive experience not just with Imation and its product portfolio but also with its distribution partners around the region and will be responsible for both B2B and B2C activities.

Riyaz has been with Imation for over six years covering business in Middle East & East Africa (MEEA). He has been a key growth driver in its regional business consistently for the last five years. He has also streamlined and strengthened Imation's regional distribution to deliver sustainable profitable growth; developed new markets in the region and aided in extensive brand and channel penetration within the B2B & B2C market segments.

"Our emphasis will be on enabling our partners to continually achieve increased value through focused support programmes, which will help them, in turn, to assist their customers obtain better value and return on investment (ROI) from their storage infrastructure using technology that is right for them," continued Riyaz.
Reporting to Riyaz will be Hatem Moqbel responsible for Imation's B2B segment including distribution and channel assets, while Yaser Shan will be similarly responsible for B2C sales and marketing.