Filmed in Iraq, a dynamic 30-second TV ad with the strapline, Your World, Your news - on BBC Arabic will appear on Iraq's first independent satellite channel, Al-Sharqiya TV. Starting on Friday, 1 April, and running for the next 30 days, the ad promotes the BBC Arabic availability on FM relays in Iraq, including 96.0 FM in Mosul and Irbil, 89.0 FM in Al Kut, 89.0 FM in Al Amara, 89.0 FM in Baghdad, 100.0 FM in Al Naseriya, 90.0 FM in Basra and 92.9 FM in Kirkuk.
The billboard campaign starts on Tuesday, 12 April, and will last for 12 months. It features two hands, encircling a map of the Middle East, and will appear in high profile locations in Baghdad, Basra and Mosul.
Alan Booth, Controller of BBC World Service Marketing Communications & Audiences, said: "The BBC's position in Iraq is increasingly strong, with at least 3.5 million people listening to BBC Arabic, mostly on FM. We are keen on making even wider Iraqi audiences aware of the world-class programming BBC Arabic offers them. With impartial and objective international news and analysis, the BBC keeps them up to date, putting the Arab agenda in the global context."
The TV ad and the billboard creative are available at request.
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BBC launches advertising campaign in Iraq
- Iraq: Saturday, April 02 - 2005 at 08:37
- PRESS RELEASE
The BBC has launched a major TV advertising and billboard campaign in Iraq, promoting the availability of the BBC Arabic service programming on seven FM frequencies across the country.
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For more information contact:Christine George, Assistant International Publicist, BBC World Service
+44(0)207557 1142
Al-Sharqiya TV is Iraq's first independently owned satellite channel, launched on 11 June 2004 across more than 90 countries. The channel was set up by Iraqi media tycoon Saad al-Bazzaz, best known as the founder of Al-Azzaman, a London-based newspaper for Iraqi exiles.
BBC Arabic is the leading international radio news service in Arabic and bbcarabic.com is the leading Arabic online news site. BBC Arabic broadcasts 24 hours a day, every day, with news on the hour, every hour. BBC Arabic broadcasts to the whole Arab world on short wave and through digital audio channels on the principal satellites covering the Arab world. In most of the eastern Arab world, BBC broadcasts are heard on medium wave, and in key cities the BBC is available on FM. The award-winning site bbcarabic.com also carries a live audio feed of BBC Arabic radio.
BBC World Service broadcasts programmes around the world in 43 languages and is available on radio and online. It has a global audience of 146 million listeners and is available globally on short wave; on FM in 140 capital cities; and selected programmes are carried on around 2,000 FM and MW radio stations around the world. The BBC World Service websites receive around 280 million page impressions every month.
http://www.bbc.co.uk/
Posted by Anne-Birte Stensgaard, Senior News EditorSaturday, April 02 - 2005 at 08:37 UAE local time (GMT+4)
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This article was updated on Thu Jun 23 2005.
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