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Mideast advertisers shifting focus from Likes as Facebook culls fakes
Facebook Inc is seeking to maintain credibility as an advertising platform by wiping out fake '... Read full article »
Social media used ineffectively by Middle East firms, survey shows
A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Infographic: Middle East mobile advertising impressions up 46% to 11.5 billion for InMobi
Mobile advertising impressions continue to soar, according to figures released by InMobi, a mobile advertising network. The firm's Quarterly Mobile Insights Report: Middle East Edition was launched today at The Mobile Show in Dubai. The report highlights the continued growth of mobile advertising in the Middle East, as the InMobi network grew by 46% in 90 days. The top handsets in Q1 2012 are Apple devices, which now make up a 12% share of total handset impressions.
Infographic: Social media usage in UAE, Saudi Arabia
An infographic based on Omnicom Media Group's recent white paper illustrates and compares social media habits of users in Saudi Arabia and the UAE.
Online branding to become a $20bn industry, 50% increase in 2012
There will be remarkable growth in Middle East digital advertising this year with online branding investments jumping 50%, while the traditional advertising sector is set to grow just 5%, according to a new white paper by Deloitte.
Social networks gain popularity with recruiters: LinkedIn ahead of Twitter, Facebook
Recruitment companies are making most effective use of LinkedIn, followed by Twitter and Facebook in reaching relevant prospects and narrowing down candidates, according to a recent report.
Mena businesses to spend more money on social media this year, says report
More than half of businesses across the Middle East and North Africa will increase spending on social media penetration in the coming year, according to a new report.
Marketing to women: who's doing it right?
Women in the Gulf are increasingly demonstrating an overwhelming purchasing power across all industries. And as they get access to more jobs, and consequently more money, their outlook and understanding of brands grows deeper. But do companies get it right when formulating their marketing messages to this demographic?
Emirates tops online user poll
Emirates Airlines website has come top of an AME Info online users poll of UAE companies, with 93.1% of respondents saying that it met their expectations of an international brand in the digital environment and only 6% saying that it did not.
Digital marketing gives people 850 more reasons a day to buy
Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told.
Facebook as a marketing tool: friend or foe?
Today, Facebook is one of world's fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
Five reasons why some clients still fear online advertising
According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising.
Embrace new marketing methods or die
Hitting consumers with fast, punchy messages about a brand is nothing new, but now media agencies and companies alike are struggling with how to reach their audiences in a world where people watch less 'live' TV, buy fewer and fewer magazines and newspapers and spend increasing amounts of time online.
How much can Google gobble up?
Hardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
Mobile web, not just for ringtones and pictures
A new channel in digital marketing was born when the term 'mobile web' was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.
