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Middle East businesses are still putting a lot more emphasis on numbers than they should

Mideast advertisers shifting focus from Likes as Facebook culls fakes

Facebook Inc is seeking to maintain credibility as an advertising platform by wiping out fake '... Read full article »
Middle East: Monday, September 03 - 2012 at 15:14
6 in 10 predict a 'dramatic increase' in corporate social media within a year

Social media used ineffectively by Middle East firms, survey shows

A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Middle East: Monday, June 11 - 2012 at 08:00
Mobile advertising impressions continue to soar

Infographic: Middle East mobile advertising impressions up 46% to 11.5 billion for InMobi

Mobile advertising impressions continue to soar, according to figures released by InMobi, a mobile advertising network. The firm's Quarterly Mobile Insights Report: Middle East Edition was launched today at The Mobile Show in Dubai. The report highlights the continued growth of mobile advertising in the Middle East, as the InMobi network grew by 46% in 90 days. The top handsets in Q1 2012 are Apple devices, which now make up a 12% share of total handset impressions.
Middle East: Tuesday, April 17 - 2012 at 16:32
Half of UAE respondents use social media mobile apps daily

Infographic: Social media usage in UAE, Saudi Arabia

An infographic based on Omnicom Media Group's recent white paper illustrates and compares social media habits of users in Saudi Arabia and the UAE.
Middle East: Sunday, March 25 - 2012 at 17:21
There will be remarkable growth in Middle East digital advertising this year

Online branding to become a $20bn industry, 50% increase in 2012

There will be remarkable growth in Middle East digital advertising this year with online branding investments jumping 50%, while the traditional advertising sector is set to grow just 5%, according to a new white paper by Deloitte.
Middle East: Thursday, March 08 - 2012 at 15:29
LinkedIn currently drives more job views than Twitter and Facebook

Social networks gain popularity with recruiters: LinkedIn ahead of Twitter, Facebook

Recruitment companies are making most effective use of LinkedIn, followed by Twitter and Facebook in reaching relevant prospects and narrowing down candidates, according to a recent report.
Middle East: Tuesday, February 28 - 2012 at 16:59
Saudi and UAE social media trends

Mena businesses to spend more money on social media this year, says report

More than half of businesses across the Middle East and North Africa will increase spending on social media penetration in the coming year, according to a new report.
Middle East: Sunday, February 12 - 2012 at 15:16
MBC4 and Galaxy chocolate have stood out in their marketing initiatives

Marketing to women: who's doing it right?

Women in the Gulf are increasingly demonstrating an overwhelming purchasing power across all industries. And as they get access to more jobs, and consequently more money, their outlook and understanding of brands grows deeper. But do companies get it right when formulating their marketing messages to this demographic?
Middle East: Wednesday, June 04 - 2008 at 10:38
The Emirates website scored consistently highest among users polled

Emirates tops online user poll

Emirates Airlines website has come top of an AME Info online users poll of UAE companies, with 93.1% of respondents saying that it met their expectations of an international brand in the digital environment and only 6% saying that it did not.
United Arab Emirates: Wednesday, May 21 - 2008 at 16:11

Digital marketing gives people 850 more reasons a day to buy

Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told.
United Arab Emirates: Thursday, March 27 - 2008 at 17:13
Facebook can be a good marketing tool for companies if used wisely

Facebook as a marketing tool: friend or foe?

Today, Facebook is one of world's fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
Middle East: Sunday, December 23 - 2007 at 13:08
Mohammad Itani, Head of Media, Neo Digital

Five reasons why some clients still fear online advertising

According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising.
United Arab Emirates: Wednesday, October 17 - 2007 at 14:31
James Duthie, CEO of OgilvyOne Middle East

Embrace new marketing methods or die

Hitting consumers with fast, punchy messages about a brand is nothing new, but now media agencies and companies alike are struggling with how to reach their audiences in a world where people watch less 'live' TV, buy fewer and fewer magazines and newspapers and spend increasing amounts of time online.
United Arab Emirates: Monday, July 02 - 2007 at 12:08

How much can Google gobble up?

Hardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
Tuesday, May 29 - 2007 at 11:45
Saleh Esmaeili.

Mobile web, not just for ringtones and pictures

A new channel in digital marketing was born when the term 'mobile web' was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.
Monday, April 09 - 2007 at 15:19
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