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Smartphones a blessing and curse for retailers facing 'showroomers'
It's a well-known consumer tactic. Shrewd shoppers will browse, seek advice and even try out their desired products in-store before finding a cheaper option online. But mobiles can reduce the risk of 'showrooming', according to a leading market research firm.
Smartphone trends: 13 for 2013
Smartphone adoption in the Mena region is advancing at a rapid rate, leading to significant opportunities for mobile advertisers.
The Social Engagement Optimisation shift - the new normal?
For many years Search Engine Optimisation (SEO) has been viewed as the most effective way to drive web traffic and promote a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation.
Interactive touch screens a game-changer for advertising?
No longer confined to science-fiction movie sets, high sensitivity, collaborative touchscreen technology is advancing to the point where it could heavily impact several business sectors in the region over the next few years - advertising in particular.
Advertising features to put Twitter back in the Middle East spotlight?
Companies in the Middle East can now promote their products/services on Twitter thanks to the micro blogging site's new range of promoted products. This step will 'surely' bring Twitter back under the spotlight in the region.
Twitter announces key advertising platform for Mena
Twitter has launched a new partnership with Connect Ads, giving opportunities for Mena firms to advertise via a range of 'Promoted Products'.
How to use your LinkedIn profile more effectively
Professional social networking allows both active jobseekers and passive candidates to promote their capabilities to a wide audience - everyone. LinkedIn users can connect with past and present colleagues, growing a network and optimising the chances of being hired through referrals.
Social media should help, not hinder, your job hunt
Given that our online footprint is indexed and archived by Google's all-seeing-eye, we should all tread carefully - but social media is often where we let our guard down. Potential employers with any nous will look you up on Twitter, Instagram and (often unsecured) Facebook accounts - so how can jobseekers ensure that their online presence works in their favour?
Facebook could see a mass Exodus in the Middle East
Facebook's one billion citizens occupy almost every nation of the world, but has this great empire left its once loyal subjects looking for a new social networking home?
Facebook trials $100 fee to send messages to strangers
"There are no such things as strangers, only friends we haven't met yet," said Irish poet William Butler Yeats, though there is some debate about the attribution. Either way, the author may have balked at his own words when slapped with a $100 fee to make his or her initial introductions.
Gangnam Style tops UAE Google searches in 2012
The most popular Google searches in the UAE this year were Gangnam Style, iPad 3 and Olympics... Read full article »
Are GCC governments successfully embracing social media?
The UAE's new cybercrime law, announced last week, is a comprehensive set of rules carrying hefty... Read full article »
Mideast advertisers shifting focus from Likes as Facebook culls fakes
Facebook Inc is seeking to maintain credibility as an advertising platform by wiping out fake '... Read full article »
Social media used ineffectively by Middle East firms, survey shows
A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Infographic: Middle East mobile advertising impressions up 46%
Mobile advertising impressions continue to soar, according to figures released by InMobi, a mobile advertising network. The firm's Quarterly Mobile Insights Report: Middle East Edition was launched today at The Mobile Show in Dubai. The report highlights the continued growth of mobile advertising in the Middle East, as the InMobi network grew by 46% in 90 days. The top handsets in Q1 2012 are Apple devices, which now make up a 12% share of total handset impressions.
