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As mobile engagement grows, consumer brands must be ready to manage a full spectrum of customer services through the smartphone

Smartphones a blessing and curse for retailers facing 'showroomers'

It's a well-known consumer tactic. Shrewd shoppers will browse, seek advice and even try out their desired products in-store before finding a cheaper option online. But mobiles can reduce the risk of 'showrooming', according to a leading market research firm.
Middle East: Tuesday, May 07 - 2013 at 21:56
"The mobile is moving well beyond its role as a phone

Smartphone trends: 13 for 2013

Smartphone adoption in the Mena region is advancing at a rapid rate, leading to significant opportunities for mobile advertisers.
Middle East: Tuesday, April 09 - 2013 at 14:58
Now a new kind of SEO is emerging - Social Engagement Optimisation

The Social Engagement Optimisation shift - the new normal?

For many years Search Engine Optimisation (SEO) has been viewed as the most effective way to drive web traffic and promote a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation.
Middle East: Tuesday, March 26 - 2013 at 15:26
Interactive touch screens a game-changer for advertising?

Interactive touch screens a game-changer for advertising?

No longer confined to science-fiction movie sets, high sensitivity, collaborative touchscreen technology is advancing to the point where it could heavily impact several business sectors in the region over the next few years - advertising in particular.
Middle East: Tuesday, March 05 - 2013 at 12:05
Promoted Trends carry massive importance as they have a prominent placement on the site

Advertising features to put Twitter back in the Middle East spotlight?

Companies in the Middle East can now promote their products/services on Twitter thanks to the micro blogging site's new range of promoted products. This step will 'surely' bring Twitter back under the spotlight in the region.
Middle East: Monday, February 11 - 2013 at 10:58
Twitter has selected Connect Ads as their official partner in the Arab region

Twitter announces key advertising platform for Mena

Twitter has launched a new partnership with Connect Ads, giving opportunities for Mena firms to advertise via a range of 'Promoted Products'.
Middle East: Monday, January 28 - 2013 at 10:10
Your LinkedIn profile is your chance to showcase your skills and talents

How to use your LinkedIn profile more effectively

Professional social networking allows both active jobseekers and passive candidates to promote their capabilities to a wide audience - everyone. LinkedIn users can connect with past and present colleagues, growing a network and optimising the chances of being hired through referrals.
Middle East: Wednesday, January 23 - 2013 at 10:22
"Professionals should keep their private online presence and professional one separated and tailored for the specific end goals and objectives"

Social media should help, not hinder, your job hunt

Given that our online footprint is indexed and archived by Google's all-seeing-eye, we should all tread carefully - but social media is often where we let our guard down. Potential employers with any nous will look you up on Twitter, Instagram and (often unsecured) Facebook accounts - so how can jobseekers ensure that their online presence works in their favour?
Middle East: Wednesday, January 23 - 2013 at 09:21
Ff Facebook is destined for an eventual decline in the Middle East, it has a long way to fall

Facebook could see a mass Exodus in the Middle East

Facebook's one billion citizens occupy almost every nation of the world, but has this great empire left its once loyal subjects looking for a new social networking home?
Middle East: Wednesday, January 16 - 2013 at 14:24
Members of social news site Reddit have posted screen shots of fee requests for sending messages to other Facebook users not within their 'Friends' list

Facebook trials $100 fee to send messages to strangers

"There are no such things as strangers, only friends we haven't met yet," said Irish poet William Butler Yeats, though there is some debate about the attribution. Either way, the author may have balked at his own words when slapped with a $100 fee to make his or her initial introductions.
Middle East: Tuesday, January 15 - 2013 at 17:26
Google's Zeitgeist is a free service that gives a breakdown of popular search patterns over a given period

Gangnam Style tops UAE Google searches in 2012

The most popular Google searches in the UAE this year were Gangnam Style, iPad 3 and Olympics... Read full article »
United Arab Emirates: Friday, December 21 - 2012 at 17:33
"Let us hope this is not a passing fad and that the true extent of social media's potential can be explored beyond the follower count"

Are GCC governments successfully embracing social media?

The UAE's new cybercrime law, announced last week, is a comprehensive set of rules carrying hefty... Read full article »
Middle East: Monday, November 19 - 2012 at 13:19
Middle East businesses are still putting a lot more emphasis on numbers than they should

Mideast advertisers shifting focus from Likes as Facebook culls fakes

Facebook Inc is seeking to maintain credibility as an advertising platform by wiping out fake '... Read full article »
Middle East: Monday, September 03 - 2012 at 15:14
6 in 10 predict a 'dramatic increase' in corporate social media within a year

Social media used ineffectively by Middle East firms, survey shows

A significant number of Middle East companies believe social media is not being used effectively, or is missing its potential.
Middle East: Monday, June 11 - 2012 at 08:00
Mobile advertising impressions continue to soar

Infographic: Middle East mobile advertising impressions up 46%

Mobile advertising impressions continue to soar, according to figures released by InMobi, a mobile advertising network. The firm's Quarterly Mobile Insights Report: Middle East Edition was launched today at The Mobile Show in Dubai. The report highlights the continued growth of mobile advertising in the Middle East, as the InMobi network grew by 46% in 90 days. The top handsets in Q1 2012 are Apple devices, which now make up a 12% share of total handset impressions.
Middle East: Tuesday, April 17 - 2012 at 16:32
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