1 Digital Marketing
Digital marketing gives people 850 more reasons a day to buy
- Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told.
- United Arab Emirates: Thursday, March 27 - 2008 at 17:13
Facebook as a marketing tool: friend or foe?
- Today, Facebook is one of world’s fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
- Middle East: Sunday, December 23 - 2007 at 13:08 |
Five reasons why some clients still fear online advertising
- According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising.
- United Arab Emirates: Wednesday, October 17 - 2007 at 14:31 |
Embrace new marketing methods or die
- Hitting consumers with fast, punchy messages about a brand is nothing new, but now media agencies and companies alike are struggling with how to reach their audiences in a world where people watch less ‘live’ TV, buy fewer and fewer magazines and newspapers and spend increasing amounts of time online.
- United Arab Emirates: Monday, July 02 - 2007 at 12:08 |
How much can Google gobble up?
- Hardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
- Tuesday, May 29 - 2007 at 11:45 |
Mobile web, not just for ringtones and pictures
- A new channel in digital marketing was born when the term 'mobile web' was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.
- Monday, April 09 - 2007 at 15:19 |
The writing’s on the wall but can you read it?
- Depending on whether you tend to look at a glass either half-full or half-empty, the findings of Madar Research’s latest survey of online advertising in the Middle East, will either prove reassuring or concerning. There’s something for everyone.
- United Arab Emirates: Tuesday, March 06 - 2007 at 15:40 |
Let's get engaged
- Engagement continues to be the hottest buzzword in advertising. And, as media buyers we are all too aware from many a media sellers’ pitch. But what really is engagement? Jassim Ali, Business Development Manager at OMD Digital discusses.
- Tuesday, January 09 - 2007 at 15:10 |
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