Digital Marketing
- The news you choose »
- Login to Add to Watchlist
Categories
Emirates tops online user poll
Emirates Airlines website has come top of an AME Info online users poll of UAE companies, with 93.1% of respondents saying that it met their expectations of an international brand in the digital environment and only 6% saying that it did not.
Digital marketing gives people 850 more reasons a day to buy
Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told.
Facebook as a marketing tool: friend or foe?
Today, Facebook is one of world's fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
Five reasons why some clients still fear online advertising
According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising.
Embrace new marketing methods or die
Hitting consumers with fast, punchy messages about a brand is nothing new, but now media agencies and companies alike are struggling with how to reach their audiences in a world where people watch less 'live' TV, buy fewer and fewer magazines and newspapers and spend increasing amounts of time online.
How much can Google gobble up?
Hardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
Mobile web, not just for ringtones and pictures
A new channel in digital marketing was born when the term 'mobile web' was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.
The writing's on the wall but can you read it?
Depending on whether you tend to look at a glass either half-full or half-empty, the findings of Madar Research's latest survey of online advertising in the Middle East, will either prove reassuring or concerning. There's something for everyone.
Let's get engaged
Engagement continues to be the hottest buzzword in advertising. And, as media buyers we are all too aware from many a media sellers' pitch. But what really is engagement? Jassim Ali, Business Development Manager at OMD Digital discusses.
Looks good, why isn't it working?
You build your website with the best interactive agency in town. Looks like no other, can't say a word about it. Still, not giving you the results you wanted? Let's dig into the part you thought you did right— Copy and Information Architecture. A word to marketers, it's your responsibility to be informed!
Is the internet suited to luxury brands?
A resounding "Yes" says Christel Whelan, founder and managing partner of Catch Interactive. High End luxury brands in Fashion and Lifestyle Accessories have built their brands on highly selective retail experiences (very often a single point of sale in a city like Dubai) and brand message communications.
Internet media monitoring crucial for regional growth
Regional Internet advertising spend continues to grow exponentially but remains less than 1% of total ad spend in the region. Collective industry initiatives such the development of formal Internet media monitoring is key for that much needed breakthrough.
Internet Ad spends increase 51% by end 2005
Latest Madar Internet Research Journal pins regional growth rate in Internet advertising at twice the global rate yet still highlights failure to compensate for small overall percentage of ad spend.
Strangely liberated but bored
Just how much do we rely on technology to get through the day? It's arguable that more than any invention in recent years, the Internet and the mobile phone have together most changed how we work, shop, communicate and learn.
24-hour ordeal: no mobile, no internet
Is it possible in the technology age to do a full day's work without the internet and mobile phone? Flip Media's Martin Diessner went back to the dark ages for 24 hours of pain...
