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The writing's on the wall but can you read it?
Depending on whether you tend to look at a glass either half-full or half-empty, the findings of Madar Research's latest survey of online advertising in the Middle East, will either prove reassuring or concerning. There's something for everyone.
Let's get engaged
Engagement continues to be the hottest buzzword in advertising. And, as media buyers we are all too aware from many a media sellers' pitch. But what really is engagement? Jassim Ali, Business Development Manager at OMD Digital discusses.
Looks good, why isn't it working?
You build your website with the best interactive agency in town. Looks like no other, can't say a word about it. Still, not giving you the results you wanted? Let's dig into the part you thought you did right— Copy and Information Architecture. A word to marketers, it's your responsibility to be informed!
Is the internet suited to luxury brands?
A resounding "Yes" says Christel Whelan, founder and managing partner of Catch Interactive. High End luxury brands in Fashion and Lifestyle Accessories have built their brands on highly selective retail experiences (very often a single point of sale in a city like Dubai) and brand message communications.
Internet media monitoring crucial for regional growth
Regional Internet advertising spend continues to grow exponentially but remains less than 1% of total ad spend in the region. Collective industry initiatives such the development of formal Internet media monitoring is key for that much needed breakthrough.
Internet Ad spends increase 51% by end 2005 but still region's smallest percentage allocation by a wide margin
Latest Madar Internet Research Journal pins regional growth rate in Internet advertising at twice the global rate yet still highlights failure to compensate for small overall percentage of ad spend.
Strangely liberated but bored
Just how much do we rely on technology to get through the day? It's arguable that more than any invention in recent years, the Internet and the mobile phone have together most changed how we work, shop, communicate and learn.
24-hour ordeal: no mobile, no internet
Is it possible in the technology age to do a full day's work without the internet and mobile phone? Flip Media's Martin Diessner went back to the dark ages for 24 hours of pain...
When will Internet vendors learn how to service their clients?
As advertisers look more to the web as a key component to their campaigns, the service levels of the web-based companies are beginning to be put into question.
EIAA study finds Internet advertising builds FMCG brands
The European Interactive Advertising Association (EIAA) recently revealed consolidated study findings proving that not only do Internet ad campaigns build FMCG brands across all major brand metrics but that the FMCG category strongly outperformed European Internet brand effectiveness averages. Simply put, FMCG brands are amongst the most effective categories for brand building online.
Internet consumption twice as high as magazines and newspapers
Latest Forrester report has again highlighted that consumers are spending more time on the Internet compared to most forms of traditional media.
Internet accountability or just scrutiny?
Online currently represents a miniscule share of the marketing mix (less than one percent last year) across our region, yet it is often the one that's picked out, isolated, and given the most scrutiny.
Beyond the Click: Which online ads are the most effective? (Part 2)
A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
Automotive industry online advertising spend breaks $1million mark in 2004
According to a preliminary study conducted by Impact Proximity iMedia, Middle East Automotive online ad spend actually exceeded the $1million mark over 2004.
Beyond the Click: Which online ads are the most effective? (Part 1)
A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
