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The Emirates website scored consistently highest among users polled

Emirates tops online user poll

Emirates Airlines website has come top of an AME Info online users poll of UAE companies, with 93.1% of respondents saying that it met their expectations of an international brand in the digital environment and only 6% saying that it did not.
United Arab Emirates: Wednesday, May 21 - 2008 at 16:11

Digital marketing gives people 850 more reasons a day to buy

Over 40 million internet users in the Middle East and North Africa region are creating new opportunities for marketers to reach their audience in ways not previously possible, delegates at the AME Info Digital Marketing 2008 conference were told.
United Arab Emirates: Thursday, March 27 - 2008 at 17:13
Facebook can be a good marketing tool for companies if used wisely

Facebook as a marketing tool: friend or foe?

Today, Facebook is one of world's fastest growing websites, with over 47 million users and 200,000 new users joining everyday. It accounts for about one per cent of all worldwide internet traffic. And that phenomenal growth has attracted the attention of companies looking for new ways of promoting themselves, be it overtly or subtly.
Middle East: Sunday, December 23 - 2007 at 13:08
Mohammad Itani, Head of Media, Neo Digital

Five reasons why some clients still fear online advertising

According to Madar Research 2007, a high percentage of Middle Eastern brands and conglomerates are still sceptical about the ways of tapping into the highly heterogeneous world of online advertising.
United Arab Emirates: Wednesday, October 17 - 2007 at 14:31
James Duthie, CEO of OgilvyOne Middle East

Embrace new marketing methods or die

Hitting consumers with fast, punchy messages about a brand is nothing new, but now media agencies and companies alike are struggling with how to reach their audiences in a world where people watch less 'live' TV, buy fewer and fewer magazines and newspapers and spend increasing amounts of time online.
United Arab Emirates: Monday, July 02 - 2007 at 12:08

How much can Google gobble up?

Hardly a week goes by without Google hitting the headlines of the business or advertising trade press for one transaction or another.
Tuesday, May 29 - 2007 at 11:45
Saleh Esmaeili.

Mobile web, not just for ringtones and pictures

A new channel in digital marketing was born when the term 'mobile web' was coined. With Google, Yahoo and other players testing advertising on mobile phones, the idea of using the mobile web as an alternative channel for publishing and info sharing has been on the rise.
Monday, April 09 - 2007 at 15:19

The writing's on the wall but can you read it?

Depending on whether you tend to look at a glass either half-full or half-empty, the findings of Madar Research's latest survey of online advertising in the Middle East, will either prove reassuring or concerning. There's something for everyone.
United Arab Emirates: Tuesday, March 06 - 2007 at 15:40
Jassim Ali, Business Development Manager, OMD Digital.

Let's get engaged

Engagement continues to be the hottest buzzword in advertising. And, as media buyers we are all too aware from many a media sellers' pitch. But what really is engagement? Jassim Ali, Business Development Manager at OMD Digital discusses.
Tuesday, January 09 - 2007 at 15:10

Looks good, why isn't it working?

You build your website with the best interactive agency in town. Looks like no other, can't say a word about it. Still, not giving you the results you wanted? Let's dig into the part you thought you did right— Copy and Information Architecture. A word to marketers, it's your responsibility to be informed!
United Arab Emirates: Wednesday, November 01 - 2006 at 12:46
Christel Whelan, founder and managing partner of Catch Interactive

Is the internet suited to luxury brands?

A resounding "Yes" says Christel Whelan, founder and managing partner of Catch Interactive. High End luxury brands in Fashion and Lifestyle Accessories have built their brands on highly selective retail experiences (very often a single point of sale in a city like Dubai) and brand message communications.
United Arab Emirates: Sunday, September 03 - 2006 at 17:25

Internet media monitoring crucial for regional growth

Regional Internet advertising spend continues to grow exponentially but remains less than 1% of total ad spend in the region. Collective industry initiatives such the development of formal Internet media monitoring is key for that much needed breakthrough.
United Arab Emirates: Thursday, July 20 - 2006 at 16:45

Internet Ad spends increase 51% by end 2005

Latest Madar Internet Research Journal pins regional growth rate in Internet advertising at twice the global rate yet still highlights failure to compensate for small overall percentage of ad spend.
United Arab Emirates: Sunday, April 23 - 2006 at 20:48

Strangely liberated but bored

Just how much do we rely on technology to get through the day? It's arguable that more than any invention in recent years, the Internet and the mobile phone have together most changed how we work, shop, communicate and learn.
United Arab Emirates: Sunday, January 08 - 2006 at 13:53
Cable is plugged off and attached with tape to the monitor so that everyone can see that Martin is offline

24-hour ordeal: no mobile, no internet

Is it possible in the technology age to do a full day's work without the internet and mobile phone? Flip Media's Martin Diessner went back to the dark ages for 24 hours of pain...
United Arab Emirates: Wednesday, December 07 - 2005 at 18:56