Digital Marketing

Looks good, why isn't it working?
You build your website with the best interactive agency in town. Looks like no other, can't say a word about it. Still, not giving you the results you wanted? Let's dig into the part you thought you did right— Copy and Information Architecture. A word to marketers, it's your responsibility to be informed!
United Arab Emirates: Wednesday, November 01 - 2006 at 12:46 |

Is the internet suited to luxury brands?
A resounding 'Yes” says Christel Whelan, founder and managing partner of Catch Interactive. High End luxury brands in Fashion and Lifestyle Accessories have built their brands on highly selective retail experiences (very often a single point of sale in a city like Dubai) and brand message communications.
United Arab Emirates: Sunday, September 03 - 2006 at 17:25 |

Internet media monitoring crucial for regional growth
Regional Internet advertising spend continues to grow exponentially but remains less than 1% of total ad spend in the region. Collective industry initiatives such the development of formal Internet media monitoring is key for that much needed breakthrough.
United Arab Emirates: Thursday, July 20 - 2006 at 16:45 |

Internet Ad spends increase 51% by end 2005 but still region’s smallest percentage allocation by a wide margin
Latest Madar Internet Research Journal pins regional growth rate in Internet advertising at twice the global rate yet still highlights failure to compensate for small overall percentage of ad spend.
United Arab Emirates: Sunday, April 23 - 2006 at 20:48 |

Strangely liberated but bored
Just how much do we rely on technology to get through the day? It’s arguable that more than any invention in recent years, the Internet and the mobile phone have together most changed how we work, shop, communicate and learn.
United Arab Emirates: Sunday, January 08 - 2006 at 13:53 |

24-hour ordeal: no mobile, no internet
Is it possible in the technology age to do a full day's work without the internet and mobile phone? Flip Media's Martin Diessner went back to the dark ages for 24 hours of pain...
United Arab Emirates: Wednesday, December 07 - 2005 at 18:56 |

When will Internet vendors learn how to service their clients?
As advertisers look more to the web as a key component to their campaigns, the service levels of the web-based companies are beginning to be put into question.
United Arab Emirates: Thursday, November 24 - 2005 at 10:36 |

EIAA study finds Internet advertising builds FMCG brands
The European Interactive Advertising Association (EIAA) recently revealed consolidated study findings proving that not only do Internet ad campaigns build FMCG brands across all major brand metrics but that the FMCG category strongly outperformed European Internet brand effectiveness averages. Simply put, FMCG brands are amongst the most effective categories for brand building online.
United Arab Emirates: Thursday, October 06 - 2005 at 12:54 |