Digital Marketing
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Campaign management is as important as planning
Planning a campaign and getting the final creative up on the media properties represents only half the job of the online media department.
Integrating digital media into the traditional media mix
Working in a primarily digital advertising agency, most of our campaign work involves coordination with traditional advertising & media agencies. This of course means that we are "working together" to achieve a client's overall advertising objectives.
To go online or not to go online? That's no longer the question
The Internet is far from being the unreliable, young, black sheep of the regional media scene. It is, perhaps, the most reliable and cost-effective way to reach a target audience and market your product. Martin Diessner, CEO Flip Media, discusses.
Reaching teens and young adults in the Middle East
Ranging from preteens to mid 20s and currently accounting for nearly half the Arab World Population (often called Generation-Y). This segment is easily the most diverse and socially tolerant generation yet.
Hilton International concentrate on driving bookings online
Based on a re-evaluation of underperforming traditional distribution partnerships, Hilton International have opted instead to concentrate efforts on driving direct consumer bookings via Hilton's brand websites.
Ponemon Institute release first ever online consumer permission study
A recent research report conducted by Ponemon Institute and sponsored by Dotomi, marks the first-ever study about consumer response to opt-in communications on the web. The research was conducted on a national scale by surveying 1,799 consumers aged over 18 across the US.
