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When will Internet vendors learn how to service their clients?
As advertisers look more to the web as a key component to their campaigns, the service levels of the web-based companies are beginning to be put into question.
EIAA study finds Internet advertising builds FMCG brands
The European Interactive Advertising Association (EIAA) recently revealed consolidated study findings proving that not only do Internet ad campaigns build FMCG brands across all major brand metrics but that the FMCG category strongly outperformed European Internet brand effectiveness averages. Simply put, FMCG brands are amongst the most effective categories for brand building online.
Internet consumption twice as high as magazines and newspapers
Latest Forrester report has again highlighted that consumers are spending more time on the Internet compared to most forms of traditional media.
Internet accountability or just scrutiny?
Online currently represents a miniscule share of the marketing mix (less than one percent last year) across our region, yet it is often the one that's picked out, isolated, and given the most scrutiny.
Beyond the Click: Which online ads are the most effective? (Part 2)
A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
Automotive industry online advertising spend breaks $1million mark in 2004
According to a preliminary study conducted by Impact Proximity iMedia, Middle East Automotive online ad spend actually exceeded the $1million mark over 2004.
Beyond the Click: Which online ads are the most effective? (Part 1)
A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
Campaign management is as important as planning
Planning a campaign and getting the final creative up on the media properties represents only half the job of the online media department.
Integrating digital media into the traditional media mix
Working in a primarily digital advertising agency, most of our campaign work involves coordination with traditional advertising & media agencies. This of course means that we are "working together" to achieve a client's overall advertising objectives.
To go online or not to go online? That's no longer the question
The Internet is far from being the unreliable, young, black sheep of the regional media scene. It is, perhaps, the most reliable and cost-effective way to reach a target audience and market your product. Martin Diessner, CEO Flip Media, discusses.
Reaching teens and young adults in the Middle East
Ranging from preteens to mid 20s and currently accounting for nearly half the Arab World Population (often called Generation-Y). This segment is easily the most diverse and socially tolerant generation yet.
Hilton International concentrate on driving bookings online
Based on a re-evaluation of underperforming traditional distribution partnerships, Hilton International have opted instead to concentrate efforts on driving direct consumer bookings via Hilton's brand websites.
Ponemon Institute release first ever online consumer permission study
A recent research report conducted by Ponemon Institute and sponsored by Dotomi, marks the first-ever study about consumer response to opt-in communications on the web. The research was conducted on a national scale by surveying 1,799 consumers aged over 18 across the US.
