Digital Marketing
Internet consumption twice as high as magazines and newspapers
- Latest Forrester report has again highlighted that consumers are spending more time on the Internet compared to most forms of traditional media.
- United Arab Emirates: Monday, August 29 - 2005 at 15:02 |
Internet accountability or just scrutiny?
- Online currently represents a miniscule share of the marketing mix (less than one percent last year) across our region, yet it is often the one that’s picked out, isolated, and given the most scrutiny.
- United Arab Emirates: Wednesday, July 27 - 2005 at 08:13 |
Beyond the Click: Which online ads are the most effective? (Part 2)
- A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
- United Arab Emirates: Tuesday, June 14 - 2005 at 11:45 |
Automotive industry online advertising spend breaks $1million mark in 2004
- According to a preliminary study conducted by Impact Proximity iMedia, Middle East Automotive online ad spend actually exceeded the $1million mark over 2004.
- United Arab Emirates: Tuesday, May 24 - 2005 at 18:28 |
Beyond the Click: Which online ads are the most effective? (Part 1)
- A recent study conducted by Eyetrack III provided some interesting observations regarding ad performance by varying specific elements of the ad content whilst keeping other variables (relatively) constant.
- United Arab Emirates: Wednesday, April 20 - 2005 at 09:18 |
Campaign management is as important as planning
- Planning a campaign and getting the final creative up on the media properties represents only half the job of the online media department.
- United Arab Emirates: Sunday, April 03 - 2005 at 14:02 |
Integrating digital media into the traditional media mix
- Working in a primarily digital advertising agency, most of our campaign work involves coordination with traditional advertising & media agencies. This of course means that we are 'working together” to achieve a client’s overall advertising objectives.
- United Arab Emirates: Sunday, March 13 - 2005 at 12:41 |
To go online or not to go online? That's no longer the question
- The Internet is far from being the unreliable, young, black sheep of the regional media scene. It is, perhaps, the most reliable and cost-effective way to reach a target audience and market your product. Martin Diessner, CEO Flip Media, discusses.
- United Arab Emirates: Wednesday, February 02 - 2005 at 12:25 |
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