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Executive Education




  • In the Product Naming Sweepstakes, Here Are Some Big Winners

  • There's really no way to know whether the handheld wireless device called BlackBerry would be equally popular if it had been brand-named Airwire, Badge, Banjo, Banter, Outrigger, Transilion, Vion, Waterfall or any of the other 75 possible names suggested for it by naming consultants.
  • Saturday, September 11 - 2004 at 11:28 | readers' rating 5/10
  • So Your Sales Went Up? So What?

  • With the explosion of the Internet and other computer-related technologies, the 1990s have logically been christened the Information Age. But simply having access to information should not be confused with understanding it, according to John Percival, an adjunct professor of finance at Wharton.
  • Sunday, August 15 - 2004 at 10:51 | readers' rating 6/10
  • Those Who Sit on Company Boards Face a New, Tougher Job Description

  • As more details begin to emerge in the scandal surrounding HealthSouth - the country's largest provider of rehabilitative health care and outpatient surgery whose top executives stand accused of multi-billion dollar accounting fraud - the question again arises: Where were the board of directors and auditors during this time and why didn't they know what was going on?
  • Sunday, August 01 - 2004 at 10:48 | readers' rating 5/10


Index : Executive Education
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