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How credible are management forecasts? Not very
It's always a huge day on Wall Street when a major company issues its annual earnings report. Read full article »
How good or bad marketing decisions can make, or break, a company
Starting an Internet business with a hip dot-com suffix? What better way to corral customers than... Read full article »
Forecasting in conflicts
How to predict what your opponent will do. How should the war on terrorism proceed? How will... Read full article »
What's in a name? Not much without a Branding Strategy
In suburban Philadelphia, not too many miles from Wharton's campus, is a retail establishment... Read full article »
Pricing and Fairness: Do your customers assume you are gouging them?
The recent cascade of corporate scandals - WorldCom, Enron, Adelphia Communications, Global... Read full article »
Bringing good things to GE: Now it's Jeff Immelt's turn
At General Electric Co. managers are groomed for meticulous corporate planning. But in his first... Read full article »
In search of Leadership: from 'Moose' issues at the New York Times to women on Corporate Boards
To Arthur Sulzberger, Jr., chairman and publisher of the New York Times Co., the terror attacks... Read full article »
Why Job Searching is the second most popular activity on the Internet?
Monster.com, the largest online job board, has more than 20 million registered users; on a... Read full article »
What's life like for would-be entrepreneurs these days?
Time.com has called Bob Davis, former CEO of Lycos, 'one of the few Internet entrepreneurs who... Read full article »
What It Takes: Leadership From Below
'Greetings, earthling!' says the average pint-sized alien. 'Take me to your leader.' No one ever... Read full article »
The Jack Welch Show
Generating the kind of excitement that many middle-aged managers might have once associated with... Read full article »
That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
In an article on Oct. 9, 2000, in the Financial Times' Mastering Management series, Wharton... Read full article »
Linking Customer Behavior to E-Commerce Strategy
In an article on Nov.13, 2000, in the Financial Times' Mastering Management series, Wharton... Read full article »
What's Behind Those High Oil Prices, and Other Issues
Think oil prices are too high? Think the Organization of Petroleum Exporting Counties is both... Read full article »
With Billions of Bytes of Customer Data, How Can Retailers Be 'Starved for Information'?
These days, it seems that both traditional bricks-and-mortar retailers and online 'e-tailers' are... Read full article »
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