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Making the case for internal CRM adoption
It is no secret that gaining internal support and adoption for any new large-scale deployment of... Read full article »
The service industry is booming, but is customer service improving?
The Middle East's business community is coming to grips with the concept of service, and the... Read full article »
Let's get real about building a better customer data model
With companies now shaking off the aftereffects of the recent economic slowdown, many are taking... Read full article »
Real-time business intelligence in Banks
A number of Middle East banks have cited improving customer profitability as a top priority, and... Read full article »
Get ready for a comeback
How your sales force can prepare for the economic upturn by changing the way it relates to the... Read full article »
All-for-one and one-for-all
Traditionally, sales organizations have fostered a spirit of 'friendly competition' to motivate... Read full article »
Field Service Automation: Turning a loss into a profit
In many businesses, the service department shoulders much of the burden for profit generation.... Read full article »
How well do your customers treat you?
A new idea has emerged to predict customer retention: Instead of measuring how well businesses... Read full article »
'All-For-One and One-For-All!' - How Automating CRM and Creating Shared Sales Processes Transformed a Force of Many Into a Team of One
Traditionally, sales organizations have fostered a spirit of 'friendly competition' to motivate... Read full article »
How well do your customers treat you?
A new idea has emerged to predict customer retention: Instead of measuring how well businesses... Read full article »
S-Business: Contract Management
Automated and effective contract management can enable a service organization to achieve greater... Read full article »
Truly effective marketing: No department is an island
Management magazines are full of teamwork concepts: your department is a team; your office is a... Read full article »
Using a Data Warehouse to Identify Profitable Customers
The ability to identify and retain profitable customers has long been the holy grail of almost... Read full article »
What Does Activity Based Costing Have to Do With Customer Relationship Management?
Management magazines are full of teamwork concepts: your department is a team; your office is a... Read full article »
Back to basics - Top 10 tips for successful CRM
Over the last two or three years there has been so much newsprint, so many man-days of... Read full article »
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