Focus on CRM
How well do your customers treat you?
- A new idea has emerged to predict customer retention: Instead of measuring how well businesses are treating their customers, businesses are starting to measure how well customers are treating them.
- Wednesday, May 21 - 2003 at 17:16 |
S-Business: Contract Management
- Automated and effective contract management can enable a service organization to achieve greater efficiency and lower operational cost, and also create higher revenue-generating power.
- Sunday, January 05 - 2003 at 09:20 |
Truly effective marketing: No department is an island
- Management magazines are full of teamwork concepts: your department is a team; your office is a team; etc. As a marketer, you know the principles behind teamwork sound good, but does such collaboration help your marketing campaigns, and more importantly, the bottom line?
- Monday, November 25 - 2002 at 12:03 |
Using a Data Warehouse to Identify Profitable Customers
- The ability to identify and retain profitable customers has long been the holy grail of almost every company's customer relationship management strategy.
- Monday, October 21 - 2002 at 16:36 |
What Does Activity Based Costing Have to Do With Customer Relationship Management?
- Management magazines are full of teamwork concepts: your department is a team; your office is a team; etc. As a marketer, you know the principles behind teamwork sound good, but does such collaboration help your marketing campaigns, and more importantly, the bottom line?
- Tuesday, September 10 - 2002 at 10:31 |
Back to basics - Top 10 tips for successful CRM
- Over the last two or three years there has been so much newsprint, so many man-days of consultancy, so many analyst reports and so many internal meetings dedicated to CRM that even the most seasoned strategists could be forgiven for being utterly confused about what it is and how it should be implemented.
- Saturday, August 10 - 2002 at 21:17 |
Maximizing customer relations in the Middle East's banking sector
- Question: how many banks in the Middle East are fully utilizing the information they have about their customers? Answer: not very many.
- Wednesday, July 10 - 2002 at 08:55 |
The road to unified sales starts in EMEA
- Three years ago, sales force automation (SFA) software was being plugged as the fastest route to increased profitability. It would help sales people identify profitable customers and build mutually profitable relationships with them.
- Monday, July 01 - 2002 at 20:48 |
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