Siemens has enjoyed an excellent 2004 in the Middle East, winning several major contracts and increasing market share. Soenke Peters, Vice President, Siemens Mobile Networks, expects the company to build on its success in 2005, with existing markets dominated by differentiation and innovation, and developing countries seeing extended capacity and coverage.
Technological advances will not only improve working lives but also leisure time, according to Siemens. From smart chips to video phones, planning a social life is likely to be a high tech affair. Plan a date, pick a cinema seat, pay for your ticket - all from a wireless device.
Tomorrow's message is a digital message: digitally delivered. From a paperless morning newspaper to a fully converged home network, getting the message across will be easier than ever. And better communications will hopefully mean better relations.
Siemens' vision for the future involves an end-to-end communication system where emergency services can quickly retrieve critical patient data while informing loved ones of an accident. Advances in technology means doctors can access information that will save lives, through a seamless chain of communication.
Siemens strong relationship with its Middle East customers derives from its strategy to be a partner, not only a supplier. Soenke Peters, Vice President, Siemens Mobile Networks, says the aim is to understand the market, and help partners to be more successful. Siemens broad market presence - including both fixed and mobile networks - gives it a strong advantage.
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