The significance of brands versus price, in-mall marketing techniques and the phenomena of teenagers with high disposable incomes are just a few aspects of shopper marketing discussed by Dina Howell, CEO Worldwide, Saatchi & Saatchi X with Phil Blizzard. She also talks about the importance of being 'digital' and getting information to the shopper before they go to the mall and how shopper marketing is the fastest growing discipline, along with internet marketing.
The significance of brands versus price, in-mall marketing techniques and the phenomena of teenagers with high disposable incomes are just a few aspects of shopper marketing discussed by Dina Howell, CEO Worldwide, Saatchi & Saatchi X with Phil Blizzard. She also talks about the importance of being 'digital' and getting information to the shopper before they go to the mall and how shopper marketing is the fastest growing discipline, along with internet marketing.
Kurt Ritter, President & CEO, The Rezidor Hotel Group talks to Phil Blizzard at the AHIC about their development pipeline which will see five new hotels per year, on average, across the region over the next three years. He also talks about their three key brands - Radisson Blu, Park Lane and the new luxury lifestyle brand Missoni.
The winner of the Leadership Award at this years Arabian Hotel Investment Conference (AHIC) was Gerald Lawless, Executive Chairman, Jumeirah Group. He talks to Phil Blizzard about this achievement, but first elaborates further on their expansion pipeline.
Gerald Lawless, Executive Chairman, Jumeirah Group talks to Phil Blizzard about their international activities, which after a two year lull have restarted with the recent opening of their first property in China. He also talks about the pipeline for another four hotels in China, as well as those in other locations around the world, including the Maldives and at home in the UAE.
RAK Airways, based in the UAE's northern emirate of Ras Al Khaimah, was re-launched on October 10th 2010 with fares as low as 10 dirhams. Six months on Phil Blizzard talks to Omar Jahameh, CEO, RAK Airways about their expansion, the need of susbsidiary aviation businesses to achieve the goal of being a profitable niche airline and how they are using social networking to drive traffic to the airline.
Rotana Hotels continue their expansion plans across the Middle East, despite regional unrest and in 2011 will be involved in $800m worth of new properties. Selim El Zyr, President & CEO, Rotana talks to Phil Blizzard about current activities, changing trends and the value of the MICE sector.
"We need to overcome national sensitivities and develop a real open skies policy" says Stefan Pichler, CEO, Jazeera Airways talking to Phil Blizzard. He outlines the development of the Kuwait based carrier and how they overcame the challenges facing a public listed airline to sustain profitability, in a region with oversupply. He also talks about their business based which is based on low season profits and how their leasing streams generates revenue when demand is low.
The development of marinas across the Middle East is now being perceived as being more practical and with a focus on servicing the requirements of boat owners says Michael Horrigan, CEO, Middle East, Europe & Asia, Mourjan Marinas. Phil Blizzard talks to him about changing trend sin the region and the key projects being undetaken by the Dubai-based developer.
Trying to sell wind power in a region with the world's largest hydro-carbon reserves could be a challenging task. Ditlev Engel, CEO, Vestas, talks to Phil Blizzard about how wind, gas and oil will be the future provider of energy and how his organisation, which is the largest supplier of wind turbines in the world, is looking at increasing power generated by wind from the present 2% to a target of 10% and how this would be achieved.
Adel Ali, CEO, Air Arabia in conversation with Phil Blizzard talks about the growth potential of low cost carriers in the region, the need for an ease in regulations, along with more airports. He also talks about their plans for 2011 and how society benefits from aviation growth in terms of greater employment and a stronger economy.
Air Arabia, CEO, Adel Ali talks to Phil Blizzard about the evolution of the low cost carrier which has its main operating basis in the emirate of Sharjah, as well as the accolade of winning the award for World CEO Low Cost Airline on four occasions.
John Davis, CEO, Colliers International Middle East, talks to Phil Blizzard on the state of the real estate market in 2011 and what may be expected in all sectors, especially with so much inventory coming on stream.
"Not a great year - a year for the tenant" says John Davis, CEO, Colliers International Middle East on the state of the real estate market in 2010. In conversation with Phil Blizzard the year is reviewed, in terms of the various real estate asset classes, along with the results of their Global Investors Sentiment Survey.
Colm McLoughlin, MD, Dubai Duty Free in conversation with Phil Blizzard talks about their planned growth for 2011 with sales expected to exceed 5 billion dirhams, the opening of Dubai World Central and the logistics of running such a large retail operation with over 70 million pieces of merchandise being sold in 2010 - including 20 tons of confectionary per day.
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Al Hamra Mall within Al Hamra Village is set to open the very first VOX Cinemas in Ras Al Khaimah. Scheduled to open in Q4 this year, local movie buffs can...
The Emirate of Kuwait is situated a the head of the Persian Gulf, and is bordered to the South by the Al Hasa desert region of Saudi Arabia, and Iraq which has a narrow exit to the port of Umm Qasr before the territory of Iran.