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The Social Engagement Optimisation shift - a new normal?
Video: We have, for many years, understood the importance of SEO (Search Engine Optimisation) as a way of driving traffic and promoting a digital space. Now a new kind of SEO is emerging - Social Engagement Optimisation. Steven Bond spoke to Scott Hicks, Client Partner at Facebook Mena, about Facebook's work with large companies in the region, and the reality that people trust other people more than brands.
Expert insight: the growth of mobile marketing in Mena
Video: Mobile marketing is on track to become a mega industry as both social platforms and digital agencies shift their focus to capitalise on the smartphone and tablet boom. Steven Bond spoke to a panel of experts about the state mobile marketing in the Mena region - namely Major Steadman, Head of the Digital Arts Network; Scott Hicks, Facebook's Client Partner for the Middle East and Africa; and Alex Tohme, Community Manager for Nabbesh.
Twitter exec explains new Mena advertising platform
Video: Twitter has launched a partnership with Egypt-based Connect Ads to bring a suite of 'Promoted Products' to Mena advertisers. Steven Bond spoke to Shailesh Rao, Twitter's VP of International Operations, following yesterday's press conference. Read the full story here.
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Dubai Internet City target SMEs with the In5 innovation zone
Video: Entrepreneurship and technical innovation in the UAE is the goal of the 'In5' zone at the Dubai Internet City. Talking to Phil Blizzard at GITEX 2012 Majid al Suwaidi, Director Business Development, Dubai Internet City explains the goals of 'In5' as both an incubation and business hub, and also talks about their report on the 'Role of Entrepreneurship and SME in the Development of the ICT Industry'.
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du set on increasing the speed of their 4G LTE service
Video: High speed mobile connectivity is being enhanced in the UAE with the introduction of the 4th generation Long Term Evolution (LTE) network, meaning faster downloads for a variety of devices. Hatem Bamatraf, Executive VP, Network Development & Operations, du talks to Phil Blizzard about 4G LTE and how testing will see bandwidth increasing from the introductory 150mbs upto 300mbs and beyond. He also talks about devices like the Apple iPhone 5 which will support 4G LTE.
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Gitex opens with more than 3,500 companies
Video: Gitex 2012 has opened at the Dubai World Trade Centre with more than 3,500 companies participating in one of the world's largest technology events. Phil Blizzard reports from this year's show, looking at trends and concerns for the IT & Telecoms sectors, as well as previewing the ITU Telecom World 2012, the SME Zone and 'Africa in Focus'.
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Trends and use of social media across the business environment
Video: Current trends in the use of social media are discussed with Phil Blizzard talking to Alan Devereux, Founder 120 Talk, a practitioner and commentator on all things connected to Twitter, LinkedIn, Facebook and Google+. The use of these in the business environment is explained, the myth that they will deliver success is de-mythed and how 'likes' is not necessarily an indicator of popularity.
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RIM accelerates the development of apps for the Blackberry
BBM enabled apps is one area of focus for Blackberry says David Schifman, Director of Developer Marketing, RIM. Talking to Phil Blizzard he outlines the key strategies for Research In Motion, which includes greater engagement with the developer community. He also talks about what can be expected in the future and the challenges facing the telecom sector.
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The Internet Show attracts thousands in Dubai, welcomes inaugural Mobile Show
Video: The Internet Show made its third appearance in the Middle East last week, with 85 industry experts addressing around 3,000 visitors. Steven Bond attended the event and provides this overview, which saw The Mobile Show being introduced for the first time, as the symposium grows in stature.
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Brands targetting regional consumers must use Arabic
In part 2 of the interview, Dimitri Metaxas, Executive Regional Director - Digital, Omnicom Media Group, talks to Edward Poultney about the importance to brands of conversing in Arabic on social media, and how regional consumer access to the internet is now constant throughout the day on a variety of devices.
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Regional digital marketers capitalise on adoption of social media
Dimitri Metaxas, Executive Regional Director - Digital, Omnicom Media Group, explains to Edward Poultney how traffic across social media platforms in the region doubled in the space of 12 months, fuelled in part by the Arab Spring, and why social media has emerged as a bona fide method for marketers to bring their brands to a youth audience, as well as the fundamental differences between countries such as the UAE and Saudi Arabia.
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IBM emphasises importance of Middle East partnerships
After recently signing a deal with local firm Tanfeeth, Kellar Nevill, GM - Global Process Services, IBM speaks to Peter Ward about how the partnership fits into the firm's local strategy and its plans for the Middle East going forward.
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Tanfeeth pairs up with IBM to target shared services market
Tanfeeth,said to be the first shared service firm in the region, recently announced a partnership with IBM in Dubai. Peter Ward speaks to Suhail Bin Tarraf, CEO of Tanfeeth about the company's ambitions and what the deal with IBM will mean for the firm.
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Digital marketing sees real-time gains from campaign tracking advances
Shadi Kandil, MD UAE, OMD explains to Edward Poultney why the digital market is set to grow as new research methodologies allow agencies to capture, use and react to data in real time across campaigns, and why, as content becomes more complex, the need for diversification across different consumer touch points will become increasingly important.
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SMART Technologies interactive at BETT Middle East
Colourful 3D displays on an interactive whiteboard from SMART Technologies demonstrated quite clearly how the traditional 'blackboard' has evolved. Phil Blizzard spoke with Aaron Fright, Regional Director, SMART Technologies, about the capabilities of this technology and also learnt that just 5% of classrooms in the Middle East region use this teaching tool, compared to over 60% in the United Kingdom
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