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Kevin Kern, CIO, CA
Computer Associates carries out its own internal testing of all its software and solutions, before introducing them to the market. CIO Kevin Kern is the man heading the R&D team, which integrates, simplifies and optimises new products, assuring the highest quality and reliability for customers.
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Emerging telco market insight
Yemen is among the countries representing a huge opportunity for telcos, with low-penetration, a high population, and understated GDP, according to Azmi Mikati, CEO, Investcom. Investcom, an emerging markets telco, is moving its headquarters from Luxembourg to Dubai, and plans to list on DIFX.
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Lenovo new era in ME
The newly formed Lenovo is now the third largest PC vendor in the world, with ambitious expansion plans for the region. Mohamed Sharaf, Marketing Manager, Lenovo Middle East, explains how the company plans to build on the strength of its IBM heritage to enter new markets, and expand mobile computing.
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Digital homes rich in media
The amount of rich media content in homes is increasing, as the usage of digital cameras, mp3 players and downloaded movie files grows. There is now a growing need for products to manage this media in a more mainstream, accessible way than a home office, according to Brian Bogaard, Product Manager Desktops, Acer EMEA.
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Injazat global experience
Abu Dhabi-based Injazat Data Systems is a joint venture between EDS and Mubadala. The company aims to become the region's premier IT outsourcing services provider, as Wassim El-Mawas, Injazat's marketing and communication specialist, explains.
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Setting global standards
Intel believes standards are essential for growth in the worldwide IT industry. Dania El-Kadi, Marketing Communications Manager, Intel GCC, says open standards, rather than proprietary solutions, encourage innovation and give end-users much better choice.
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Advantage of acquisition
Today's customers prefer to deal with fewer suppliers providing more integrated solutions, leading to a trend of consolidation in the software industry, according to Ayman Abouseif, Managing Director, Oracle, Gulf States. Since taking over PeopleSoft in December 2004, Oracle has made numerous acquisitions to complement its products, most recently of Indian finance software specialists iFlex.
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Acer LCD vision
Acer is introducing LCD TVs as part of its convergency strategy, according to Emanuele Accolla, VP EMEA, Acer. The EMEA market currently stands at six million units and is set to rise to 20 million by 2008. Acer is also offering combined PC monitor TVs, called the Media Gateway.
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CA customer support
CA is keen to understand its customer concerns, carrying out full assessments of the issues they face. Bjarne Rasmussen, VP Technology, CA, says gathering much information as possible from clients helps CA supply precisely targeted solutions, combined with training and full product lifecycle maintenance and support.
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CA marketing strategy
A unique part of CA's regional marketing strategy is its co-marketing activities with top tier resellers, who have access to a special business development fund for their marketing activities. Ned Jaroudi, Regional Marketing Director, says CA's progress in the Middle East has been rapid, and the company is keen to build further on its success.
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Digital home of dreams
Digital home automation will grow in popularity when it becomes when very seamless, and when people start seeing direct results in terms of energy savings, according to Intel. Current main drivers include novelties such as bathroom mirror TV, and also the convenience of being able to adjust lights and air conditioning remotely.
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CA regional channel strategy
CA's new channel strategy has three partner levels - affiliate, premier and premier enterprise - to meet the growing needs of regional businesses. Michel de Martigny, VP Sales, CA Arabia, explains the unique benefits to partners as well as CA's own commitment to end users.
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CA Middle East commitment
Computer Associates is deeply committed to the Middle East region, and has spent recent months developing a strong team and extensive network of offices throughout the region, to best support its customers. Gilbert Lacroix, VP MENA, CA, is looking forward to a very successful future.
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Eco-friendly PCs for ME
Minimised content of lead and halogen, coupled with an advanced, power-efficent cooling system, make Fujitsu Siemens' Esprimo computers among the world's most eco-friendly. Habib Bouchrara, VP International Sales, says many parts of the PCs are recyclable or fully biodegradable.
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Feeling the force
AMD's Opteron processor powered the graphics in the recent Star Wars film, Revenge of the Sith. While AMD continues to be the first choice for gamers as well as critical computing, regional director Pierre Brunswick says there is still a need to raise brand awareness at the corporate level.
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