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ATI 3D cinematic gaming
Gaming and 3D video-intensive applications are surging in popularity in the Middle East, but disposable income is significantly lower than in Europe and America. ATI plans to introduce integrated, cost-effective products that are accessible to regional consumers. Richard Huddy, Development Relations Manager, ATI, says his personal dream is to see computer graphics become as real as looking in a mirror.
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Rising star of the Ocean
Ocean software's flight training software is used by the British and Australian air forces, where it has improved efficiency by 20 per cent. Business development manager Gary Caldow says several Middle Eastern countries, including the UAE and Yemen, have also shown interest in Ocean's products.
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LG Express notebooks
LG Electronics has unveiled a new line of laptops based on the latest Intel Centrino mobile technology. The line up includes wide screen and regular laptops. LG sold USD25 million worth of laptops in the region in 2004, and is targeting sales of USD100 million this year.
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Moving to a 64-bit world
The commercial market is already in 64-bit mode, with the consumer market set to switch from early 2005. Henri Richard, Executive VP Worldwide Sales & Marketing, AMD, says the average selling price of PCs and processors is in the high range compared to globally, and he expects adoption of 64-bit to be ahead of other markets.
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Advancing plant design
AVEVA recently introduced advanced 3D visualisation software for the Middle East's plant and marine engineering industries. Gary Patterson, Account Manager, Aveva Solutions, says VANTAGE Plant Design Review uses Microsoft's .NET technology, which is not used by any other plant design software.
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Engineering regional expansion
Engineering IT company AVEVA opened its regional headquarters in Dubai two months ago, to expand its operations in the Gulf and Middle East. Louay Dahmash, Regional Director Middle East, Aveva Solutions, looks at which markets present the best opportunities for growth.
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Channelling the future
Intel expanded its channels significantly in 2004, adding 70 new cities in the Middle East, Turkey and Africa. Maan Ahmadie, Channels Manager Middle East, Intel, says the company hopes to build on this progress in 2005.
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Hot off the wireless press
Simply Wireless showcased the world's first wireless newspaper kiosk at WiMax 2004, allowing international travellers to download and print their paper of choice. Malcolm Seymour, Chief Technology Office, Simply Wireless also explains the company's Vocera solution: a wireless voice-over-IP paging system.
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Wireless with special K
Saudi Arabian-based K Engineering recently implemented the largest wireless hotspot in Jeddah. The company is now introducing several innovative new products such as the WiFi media centre. Raed A Kayal, President & CEO, K Engineering, says demand among home users for wireless solutions is growing rapidly.
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Targetting SMB networking
The SMB networking market is currently US$10 billion worldwide, growing at a compound annual rate of 15 to 20 per cent. Cisco Systems currently enjoys around 40 per cent market share and hopes to reach 50 per cent. Cisco VP EMEA Commercial, Channels & Linksys, Edzard Overbeek, is touring the Middle East to meet with resellers and end users, to get insight into regional issues and local needs.
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Avoiding disaster
Awareness of the need for a disaster recovery (DR) strategy is growing among Middle East businesses, according to research from DR software specialist Veritas. Sam Tayan, Regional Manager, Veritas Middle East, says virus attacks are the most significant threats encouraging business to protect themselves.
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Securing the borders
Security appliance company Borderware has defined 38 individual threats associated with email. As these threats become increasingly more sophisticated, a combination of gateway protection and education is needed to prevent end-users succumbing to attacks. Dean Bell, Regional Director, Borderware says future threats are likely to include malicious spam via Voice Over IP technology.
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Apple 64-bit supercomputers
Apple's 64-bit 2.5ghz dual processor Powermacs are currently the fastest desktop computers in the world, and come with a full range of professional, Arabised software. Ghassan Bendali, Product Development Manager, Apple ME, says 64-bit G5 chips have also been installed into Apple's redesigned iMac range, aimed at the consumer market.
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Capturing a growing market
Data capture specialists Intermec are experiencing 50% growth year-on-year in the Middle East. The company has just signed a deal with Aramex International to supply mobile computer systems. Juan A Yera, Vice President, Intermec EMEA, considers the market opportunity in the region.
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Photos power printers
Epson is enjoying strong growth in the Middle East, particularly with photo-based products. Nick Butler, Managing Director, Epson UK, says the company now offers a whole range of printers that work with memory sticks, independently of computers.
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