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Playing powerful games
AMD's Athlon FX is generally considered the fastest PC desktop processor on the market, making AMD chips the choice of gamers worldwide. But the company has suffered from misconceptions that AMD chips are less powerful than rival Intel Pentiums, partly due to AMD's lower pricing. AMD Regional Director Pierre Brunswick looks at AMD's strategy, and the 64-bit future.
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GITEX takes voice
Speakatel is providing a voice portal to allow GITEX visitors to get spoken information over the phone. The service uses Speakatel's advanced voice recognition and text-to-speech software, which accommodates multiple accents. Sassine Mazraani, Vice President Marketing & Sales, Speakatel, says the company will soon be launching a phone email-reading service with Etisalat.
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HP: Apple of the eye
HP is making a big push into the consumer sector with its new Media Centre PC, which acts as a hub for home entertainment and multmedia. HP recently started selling Apple's iPod digital music players under its own brand. Christoph Schell, General Manager Personal Systems Group, HP ME, says he believes the new alliance with Apple will grow as HP enters the online music and video market.
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Adobe goes Arabic
Adobe recently introduced a Middle East version of its Creative Suite software, with full Arabic text support. The company is expanding all its product lines, including the growing consumer multimedia sector. Andrew Lindstrom, Regional Manager, Adobe Systems Middle East & Africa, explains Adobe's strategy, as well as its ongoing efforts against piracy.
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Working an online image
Increasing UAE internet use is fuelling demand for sophisticated web design and online multimedia technologies. Local company The Imageworks, which specialises in Media and Exhibition Solutions, is enjoying strong growth in its New Media division. Nina Al Sadiq, Account Manager New Media, Imageworks, explains which services are in demand.
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Proactively blocking IT threats
Traditional anti-virus security is no longer enough in an IT environment of multiple and varied attacks. McAfee's intrusion prevention system (IPS) aims to proactively block threats based on behaviour and signature base. Ilyas Mohammed, Business Unit Manager, Aptec, explains the benefits.
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Adtran targets regional IT
Adtran is targeting the Middle East enterprise market with its range of networking products and solutions. Ed Werner, VP EMEA, Adtran, says the regional IT sector is booming compared to globally, making it an important market to take opportunity of.
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McAfee aims for security
Network Associates recently rebranded under the name of its best-known anti virus software, McAfee, as part of a strategy to refocus on IT security. It has also aquired vulnerability management company Foundstone. Javier Colado, Regional VP, McAfee, explains how the company plans to become a global leader in the security sector.
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Cyber-spying threat to ME companies
The Middle East faces huge IT security threats, with worryingly low security budgets and high ignorance of the dangers. As well as virus attacks, and malicious denial-of-service hacking, industrial espionage is becoming a major problem internationally. Anas Chbib, Managing Director of German IT security experts AGT, describes how companies are losing millions of dollars as competitors steal valuable information.
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Projecting a bright future
Consumer demand is growing for digital projectors as alternatives to plasma and LCD screens, according to market research from HP. To exploit this trend, HP has introduced a home cinema projector with an in-built DVD and sound system. Sherifa Hady, Marketing Manager for HP's Imaging and Printing Group, explains the company's strategy.
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IBM enables on-demand learning
Students at Dubai Men's College will have access to some of the most advanced educational technology in the world when their new campus opens in September. IBM Global Services is managing the project, which includes a fully online multimedia library and video conferencing. Dr Samer Shaar, IBM's General Manager for the Middle East, Egypt & Pakistan, outlines the company's focus on regional IT education.
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Etisalat wins Saudi mobile
A consortium led by UAE state telco Etisalat has won the new Saudi mobile license, with the highest bid of US$3.457 billion. The deal includes GSM and 3G licenses. Etisalat's Senior Executive Vice President, Obaid bin Mes'har, says the focus will be on the 65% of the Saudi market still without a mobile service.
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Acer shows off new models
Computers hit the catwalk as Acer introduced its new Folio laptop range to the Middle East. Acer has maintained is sales lead in Saudi for the third consecutive quarter, with 22.3 percent market share. The company hopes its new product range will help it move into first place in the UAE too.
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Channelling a clear strategy
HP launched its Solutions Partner Organisation (SPO) earlier this year, as part of its new channels strategy. Hazem Bazan, its new manager, is in charge of managing channel partners and systems resellers, as well as commercial distribution. HP recently extended its channel distribution into the Iraqi market.
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Industrial data goes online
A wide range of GCC industrial data is now available online, on a new website from the Qatar-based Gulf Organisation for Industrial Consultancy (GOIC). It features six major databases, including Foreign Trade, Industrial, Socio-Economic and Investment Opportunities. Fahad Abdulla Al Mulhim, Director Industrial Marketing Intelligence at GOIC, explains some of the features.
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