A massive global audience not only saw the final F1 race of 2009 but also the Yas Hotel, the only one in the world with a F1 race track running through it. Stephen Banks, Director of Sales & Marketing, Aldar Hotels talks to Phil Blizzard at the Middle East Tourism Summit, Dubai about their marketing strategy and the enormously valuable exposure gained from the F1 race.
United Arab Emirates:
20 hours, 20 minutes ago
Piers Morgan, the controversial former Editor of the UK's Daily Mirror tabloid newspaper chats to Phil Blizzard about changing media attitudes, celebrity status, reality tv and more.
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United Arab Emirates:
Sunday, November 23 - 2008 at 20:25
From models to double decker buses, colourful cartoon characters to serious news readers, the Media & Marketing Show, Dubai, offers a wide platform for those in the industry to show-off their latest products, as Phil Blizzard reports.
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United Arab Emirates:
Tuesday, November 04 - 2008 at 09:08
Latest trends, such as social networking sites, is the forte of Omar Koudsi, President and Co-founder, Jeeran. He talks to Phil Blizzard about the phenomenal growth of Jeeran, and the impact of Digital Marketing 2008.
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United Arab Emirates:
Tuesday, April 01 - 2008 at 11:47
Search Engine Optimisation (SEO) and Google expert Laszlo Horvath, President & Founder, Active Media talks to AME Info at Digital Marketing 2008 about optimising techniques, the future of digital and gives some basic tips on how to get the best from Google.
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United Arab Emirates:
Monday, March 31 - 2008 at 08:50
Hisham Faouri, GM, eworks Jordan, talks to Phil Blizzard at the AME Info Digital Marketing conference about metrics and using the right measurement tools to analyse the effectiveness of an online media campaign.
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United Arab Emirates:
Thursday, March 27 - 2008 at 12:35
Digital Marketing 2008 saw delegates being guided through the maze that is digital communications. Phil Blizzard reports on the debut event from AME Info.
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United Arab Emirates:
Tuesday, March 25 - 2008 at 22:10
What are the opportunities and dangers for marketers when it comes to internet interactivity? In the second part of his interview on AME Info, Mike Hess, Global Research Director, OMD looks at the loss of control.
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United Arab Emirates:
Tuesday, July 10 - 2007 at 02:50
The changing nature of consumers has been revealed in OMD and Yahoo!'s Family 2.0 study. Mike Hess, OMD's Global Research Director, looks at some of the most significant findings and the implications for advertisers and marketers.
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United Arab Emirates:
Thursday, July 05 - 2007 at 04:42
Who are the people of the future? What will their needs and wants be, and how will they react to advertising? Malcolm Law, a FutureView consultant for TNS, looks into the crystal ball.
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United Arab Emirates:
Wednesday, May 23 - 2007 at 02:21
With Abu Dhabi's property market on the rise, Aldar CEO Ronald Barrott looks at why the recent Golf Championship was such a good sponsorship opportunity.
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United Arab Emirates:
Tuesday, January 23 - 2007 at 09:15
Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
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United Arab Emirates:
Tuesday, November 21 - 2006 at 10:37
A technology to send video-embedded emails has been developed by Deliverydotcom. Director Brian Shepherd looks at the marketing possibilities.
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United Arab Emirates:
Wednesday, November 08 - 2006 at 10:50
Growing populations but fragmented audiences - what lies ahead for the Arab television sector? Regional TV expert Stephen Marney turns on the box to look at local content production, and whether advertising money and sponsorship is sufficient.
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United Arab Emirates:
Monday, July 10 - 2006 at 09:15
Reaching Middle East markets is a challenge for many international companies, with highly fragmented conventional media. AME Info's new Americast service aims to bridge the gap, providing a central hub for overseas businesses to have a local point of presence in the region, and for regional executives to discover and reach them.
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United Arab Emirates:
Monday, June 26 - 2006 at 08:44