Media, PR and Advertising
- Finding an accurate and reliable way to gauge media value is not easy, particularly in a region with limited circulation transparency and misreporting of figures. Mohamed Elzubeir, MD, Mediastow, is trying to change industry mindsets and move towards some kind of standard.
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- United Arab Emirates: Tuesday, November 21 - 2006 at 10:37
- A technology to send video-embedded emails has been developed by Deliverydotcom. Director Brian Shepherd looks at the marketing possibilities.
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- United Arab Emirates: Wednesday, November 08 - 2006 at 10:50
- Growing populations but fragmented audiences - what lies ahead for the Arab television sector? Regional TV expert Stephen Marney turns on the box to look at local content production, and whether advertising money and sponsorship is sufficient.
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- United Arab Emirates: Monday, July 10 - 2006 at 09:15
- Reaching Middle East markets is a challenge for many international companies, with highly fragmented conventional media. AME Info's new Americast service aims to bridge the gap, providing a central hub for overseas businesses to have a local point of presence in the region, and for regional executives to discover and reach them.
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- United Arab Emirates: Monday, June 26 - 2006 at 08:44
- Content syndication and translation will help the Middle East have a bigger voice in international publications, according to Phillipe Hertzberg, Director EMEA, NYT Syndicate. Several regional publications already syndicate commentary and business content from the New York Times, with science features also growing in popularity.
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- United Arab Emirates: Tuesday, April 25 - 2006 at 09:26
- The regional publishing industry needs consolidation and improved infrastructure, according to Fabrizio D'Angelo, Head of International Activities, Mondadori. D'Angelo says the publishing and advertising communities must unite to take auditing more seriously.
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- United Arab Emirates: Thursday, April 20 - 2006 at 09:04
- Cost still takes precedence over quality in the Middle East media production sector, with investors not understanding the value of intellectual property, according to Mo Fadlallah, Director, Integrity Media. Integrity is producing a children's cartoon series on Qu'ran stories aimed at an international audience.
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- United Arab Emirates: Tuesday, April 18 - 2006 at 10:15
- The regional ad industry still doesn't understand online, according to Jerry Rao, Chairman & CEO, Mphasis. Rao says the dotcom crash caused people to look away, when in fact it was just the beginning.
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- United Arab Emirates: Sunday, April 09 - 2006 at 09:34
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