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Syndicating the Arab voice
Content syndication and translation will help the Middle East have a bigger voice in international publications, according to Phillipe Hertzberg, Director EMEA, NYT Syndicate. Several regional publications already syndicate commentary and business content from the New York Times, with science features also growing in popularity.
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Consolidation for publishing
The regional publishing industry needs consolidation and improved infrastructure, according to Fabrizio D'Angelo, Head of International Activities, Mondadori. D'Angelo says the publishing and advertising communities must unite to take auditing more seriously.
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Cost trumps quality
Cost still takes precedence over quality in the Middle East media production sector, with investors not understanding the value of intellectual property, according to Mo Fadlallah, Director, Integrity Media. Integrity is producing a children's cartoon series on Qu'ran stories aimed at an international audience.
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Ignorance of online
The regional ad industry still doesn't understand online, according to Jerry Rao, Chairman & CEO, Mphasis. Rao says the dotcom crash caused people to look away, when in fact it was just the beginning.
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Editorial, never advertorial
Advertorial should have no place in magazines, with quality editorial the critical feature to ensure survival in today's market, according to Michael Heseltine, Chairman, Haymarket Group. Heseltine says the internet represents a huge opportunity, with people prepared to pay for quality information online.
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What's next for advertising?
The old conventions of advertising and marketing no longer work, according to Coca-Cola's former CMO, Sergio Zyman. He believes that while advertisers want to hang on to the old model, they have no choice but to change their practices.
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Bye bye to bad mags
Publishing standards continue to be a problem in the Middle East magazine market, with a limited amount of talent available. Chris Llewellyn, Chairman, International Federation of the Periodical Press, believes that as international titles influence the market, good magazines will replace the bad ones.
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Censorship starves growth
Media censorship greatly hinders economic development, according to Larry Kilman, Communications Director, World Association of Newspapers. Economic studies show that there has never been a famine in a country that has a free press and democracy. But without a free press, it is hard to inform people about the dangers of censorship.
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A time of transformation
BBC correspondent Kate Adie has been coming to the Middle East for several decades, and has witnessed the region's enormous change. In an exclusive video interview with AME Info, Adie gives her insight into the transformation, and the impact of Arab language media on east and west.
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Publishers must reinvent
Publishers in the Middle East need to rethink their entire approach to their readers and their advertisers, according to organisers of the Middle East Publishing Conference. Aspen Aman, Project Manager, Middle East Publishing Conference, says editorial integrity in the face of advertising pressure is a major issue, as well as inadequate media research and circulation auditing.
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Conference to bring change
A major industry shift towards circulation audits took place after the 2005 Middle East Publishing Conference, according to organisers. Mohammed Baharoon, Director of Research, Dubai Consultancy Research & Media Centre, says the 2006 conference will continue to address critical industry issues.
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US army releases journalist
The US army has released a TV reporter detained in Iraq, after four months of pressure. Majid Hameed's release coincided with a visit of US Brigadier General Mark Kimmitt to Al Arabiya's studios in Dubai. AME Info spoke with both Brigadier General Kimmit and Al Arabiya's Jihad Ballout on the issue of detaining journalists.
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Spend to see clearly
Spend is still worryingly low in the Middle East research sector, preventing true consumer insights, according to TNS. On the company's 25th anniversary, Regional Managing Director Stuart Campbell-Morris looks at the industry's progress, and the challenges that still lie ahead.
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Hollywood of the desert
Cost, weather and scenery are putting the Gulf on the silver screen, with filmmakers Dr Ameenah Rostamani, Executive Director, says Dubai Studio City is keen to foster talent and interest within the region, sponsoring events such as the Dubai International Children's Theatre Festival.
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Secrets of sales success
What common mistakes do businesses make in their sales strategy, and how can they improve customer relations? Arndt Schmidtmayer, CEO, Verweyen Middle East, identifies several areas of concern, and reveals the critical areas that regional businesses need to concentrate on.
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