Media, PR and Advertising
- Spend is still worryingly low in the Middle East research sector, preventing true consumer insights, according to TNS. On the company's 25th anniversary, Regional Managing Director Stuart Campbell-Morris looks at the industry's progress, and the challenges that still lie ahead.
- Log in to watch video (free registration)
- United Arab Emirates: Monday, December 12 - 2005 at 09:43
- Cost, weather and scenery are putting the Gulf on the silver screen, with filmmakers Dr Ameenah Rostamani, Executive Director, says Dubai Studio City is keen to foster talent and interest within the region, sponsoring events such as the Dubai International Children's Theatre Festival.
- Log in to watch video (free registration)
- United Arab Emirates: Tuesday, December 06 - 2005 at 09:12
- What common mistakes do businesses make in their sales strategy, and how can they improve customer relations? Arndt Schmidtmayer, CEO, Verweyen Middle East, identifies several areas of concern, and reveals the critical areas that regional businesses need to concentrate on.
- Log in to watch video (free registration)
- United Arab Emirates: Sunday, November 27 - 2005 at 09:43
- Increased ad spend is encouraging media growth, with the publishing industry continuing to dominate, followed by TV and outdoor, according to Stephen Walsh, Exhibition Director, Media & Marketing Show. The industry is currently worth US$3 billion, and the show is expected to become an annual event in Dubai.
- Log in to watch video (free registration)
- United Arab Emirates: Tuesday, November 22 - 2005 at 08:57
- Online media will grow 25 per cent every year for the next decade, according to Publicis. Chief innovation officer Rishad Tobaccowala gives his insight into key trends and areas of opportunity, as well as the potential risks that investors and industry leaders should be aware of.
- Log in to watch video (free registration)
- United Arab Emirates: Tuesday, November 15 - 2005 at 08:51
- The internet is increasingly seen as a way to reduce market research data collection costs and get a quicker turnaround of results, according to David Lowden, Chief Operating Officer, TNS. Lowden says clients also want greater insight into their business and the markets they operate in.
- Log in to watch video (free registration)
- United Arab Emirates: Sunday, October 23 - 2005 at 11:12
- Middle East companies are catching up with multinationals when it comes to branding, but more research is needed into consumer insight. Bengt Eriksson, Executive Director, Landor Middle East, would like to see a greater understanding and practice of branding in its true sense, with a more integrated message and more integrated organisation.
- Log in to watch video (free registration)
- United Arab Emirates: Sunday, October 16 - 2005 at 09:24
- Finding suitable sponsorship vehicles to reach target audiences is getting easier, with increasing numbers of sports and entertainment events taking place in the Middle East. Sponsors are now able to be more selective about which events they support, according to Bob Farrow, General Manager, Hertz.
- Log in to watch video (free registration)
- United Arab Emirates: Tuesday, October 11 - 2005 at 10:40
Web Feeds